Price: $68.00


    Corporate brands are way more than just logos—they’re all the combined customer impressions and experiences associated with a particular company. This LAP explains why corporate brands are so important and what companies do to build them.

    LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about corporate branding, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.

    Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 12 slides.


    "Well organized and informative. Easy to read along and follow. Great choice of brands easy for students to relate to." -Lynn Pitchford, Tabb High School (VA)