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    When a customer has to choose between two companies, which one will win out? Often, it’s the one with the best customer service! This LAP explains how focusing on customers, offering great internal customer service, and studying the competition can help create a successful business.

    LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the role of customer service in positioning/image, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.

    Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 13 slides.

    "Good linking resources and discussion points. Easy to follow organization." -Lynn Pitchford, Tabb High School (VA)