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    Make sure you know your customers! Successful salespeople know that in order to sell, they need to identify customer personality types and use appropriate sales techniques.

    Teach your students how to develop this important selling skill by exploring how to identify and handle different customer personality types. Together, master the power of personality!

    LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about addressing needs of individual personalities, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.

    Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 20 slides.