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Advertising Worker—Career Q&A: Professional Advice and Insight
Price: $49.95
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Films Media Group Item #: DVD-18-002 -

What is it like to be an advertising worker? In this Career Q&A video interview, Steve Morrison talks about his career path, what he does on the job, and the keys to success in advertising. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Behind the Color Wheel: Using Color in Art & Design Fashion, Apparel Marketing, Advertising, Promotion, Visual Merchandising, Retail Display
Price: $109.00
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Learning Seed Item #: DVD-13-005 -

Get a practical but in-depth view of color in action! Viewers examine graphic and interior design, paintings, and other media to learn: the science behind color color systems for different media popular color schemes color wheel relationships to create tints, shades and tones by altering hue value and intensity how to create color combinations that evoke different responses Closed Captioned ...

Digital Advertising and Marketing Worker—Career Q&A: Professional Advice and Insight
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Films Media Group Item #: DVD-18-001 -

What is it like to be a digital advertising and marketing worker? In this Career Q&A video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip. ...

Digital Media for Business Marketing DVD Series Promotion
Price: $199.90
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Films Media Group Item #: DVD-14-001 -

Digital technology has transformed the way companies use traditional media such as TV, radio, and print while simultaneously introducing Web sites, social media platforms, and mobile apps to the marketing mix. This timely two-part series will show viewers how to put online and mobile media to work expanding and enhancing customer/company relationships as consumers continue to seek out products and services whenever they want them and wherever they are. A Films for the Humanities &...

Digital Media for Business Marketing: Online and Mobile Promotion
Price: $99.95
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Films Media Group Item #: DVD-14-003 -

There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and...

Digital Media for Business Marketing: Social Media Promotion
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Films Media Group Item #: DVD-14-002 -

The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media;...

Internet Store Manager—Career Q&A: Professional Advice and Insight
Price: $49.95
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Films Media Group Item #: DVD-18-003 -

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Long Live Walmart: A Debate
Price: $169.95
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Films Media Group Item #: DVD-17-006 -

As the largest retail company and private employer in the United States, Walmart has long been a target for critics of corporate expansion. The big-box company, they argue, has pushed locally owned stores out of business and mistreated its employees. Defenders, however, argue that Walmart has provided millions of consumers with low-cost goods and given decent jobs to countless low-skilled workers. Has Walmart been good for America? Click here for a preview clip. ...

Market Research Analyst—Career Q&A: Professional Advice and Insight
Price: $49.95
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Films Media Group Item #: DVD-18-005 -

What is it like to be a market research analyst? In this Career Q&A video interview, Brittany Gasper talks about her career path, what she does on the job, and the keys to success in market research. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Supermarket Secrets, Series 2 (3 DVD)
Price: $900.00
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Films Media Group Item #: DVD-17-004 -

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies...

Youre Soaking In It
Price: $169.95
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Films Media Group Item #: DVD-17-005 -

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes process of collecting personal...