Businesses depend on new product ideas to help them
anticipate and respond to market changes, stay ahead of the competition, and
replace old products. But where do they look for inspiration? Businesses
generate new ideas using techniques such as brainstorming, mind mapping,
attribute listing, and many more. Use this LAP to help your students understand
the importance of ideation to businesses, sources of new product ideas, and
creative-thinking strategies.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about techniques for generating product ideas, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 20 slides.
Feedback
"All activities were excellent. Student LAP had great real-world diagrams/examples. Great LAP for any class/subject. Generating new ideas outside the box is key to advancing anyone's career."
- Don Shumaker, Spring Valley High School