Between choosing wording for labels, selecting packaging
materials, and monitoring product quality, product managers often face serious
ethical dilemmas. In this LAP, students will examine several common ethical
issues that product managers deal with on a daily basis – and gain an in-depth
understanding of the importance of ethical behavior in product/service
management. In the Gray Zone, students will consider the case of a product
manager who is facing pressure to label a new product with “no sugar added,”
despite the product’s naturally high sugar levels.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in product/service management, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 25 slides.
"The included videos and article links were good applications of the principles taught in this LAP."
- Don Shumaker, College of Southern Nevada