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    Whether it happens in person, by telephone, or online, good customer service is vital. In fact, it’s just as important as advertising or product quality in building a company’s reputation and it can decide, ultimately, whether or not that company will survive. This three-part series illustrates best practices for delivering effective customer service, focusing on what an individual employee can and should do to improve his or her attitudes and behavior toward the customer. Each episode features dramatizations that help to illustrate real-world lessons, while easy-to-read text summaries follow each segment, enabling viewers to further consider and discuss concepts. Viewable/printable educational materials are available online. A Films for the Humanities & Sciences Production. 3-part series, 20 minutes each.

    Includes the following individual titles:

    • Person-to-Person Customer Service
      One shopper wants a price quote, another needs something that’s shelved too high. Two more customers are waiting for items from storage, and there’s a huge line forming at the front counter. It’s another crazy day in customer service—a department that can make or break a brick-and-mortar business. Whether you’re working the sales floor, waiting tables, or running a cash register, you’ve got to emphasize the "service" in customer service, thereby ensuring a loyal and ever-expanding base of patrons. This video shows employees how to achieve that goal, using lively animation, no-nonsense explanations, and clear, entertaining dramatizations. Topics include creating a good first impression, developing a professional and outgoing attitude, following customer service procedures in a logical manner, and handling conflict calmly, confidentially, and respectfully. Click here for a preview clip.

    • Telephone Customer Service
      We’ve all experienced it—the frustration of dealing with a company or organization over the telephone. Being put on hold or transferred again and again, often without finding an answer or solution, is enough to drive anyone crazy. Now, switch places—imagine you’re being paid to help customers by phone. What can you do to ease their aggravation, address their queries, and solve their problems? If a conflict emerges, how will you untangle it without the benefit of face-to-face interaction? This video provides answers to those questions, guiding trainees with simple dramatizations, concise explanations, and hip animation. Offering an overview of the basic components of a telephone support system, the video emphasizes the importance of active listening, documentation, and multitasking, while helping viewers recognize the communication barriers inherent in telephone technology. Click here for a preview clip.

    • Online Customer Service
      Helping people via the Internet might sound easy, but in fact, many customers expect more from a digital interface than they do from in-person or telephone venues. And because folks can take their business elsewhere with one swift click or keystroke, competition for online customers is fierce; anyone tasked with keeping them happy is on the front line of a company’s battle to succeed. Using eye-catching animation, down-to-earth explanations, and illustrative chat excerpts, this video presents the best ways to assist customers who sign in rather than stroll in. Topics include the basic parameters, functions, and fine points of live chat, which enables a trainee become the “voice” of his or her company; the ways in which social media platforms like Facebook and Twitter can play a role in effective customer service; the importance of e-mail etiquette; and the methods by which a service representative should deal with online behavior that becomes upsetting or offensive. Click here for a preview clip