• Format: DVD
  • Length: 26 minutes
  • Copyright: 2012
  • Recommended for: HS/PS
  • Member discount: 5%
Price: $109.00

    Quantity:

    Hundreds of our daily decisions are influenced by brand marketing.

    Discover what a brand is and how marketing shapes its identity.

    Learn about brand strategy, positioning and messaging--and see them in action.

    Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look beyond the brand to help make smart turns in the maze of consumer products.