A vast number of trends and conditions shape the choices made by tourists, no matter where they hail from, and with the right analytical methods those factors can be turned into useful data. This program examines what many in the hospitality and tourism industry call the “global forces taxonomy,” which can be thought of as a hierarchy or a stratified array of factors affecting international tourism. Categories are organized into three layers: the outer layer (geographical, environmental, and climatic), the middle (demographic and socio-cultural), and the inner (political, economic, and technological). Each layer poses numerous challenges and opportunities which industry experts discuss in the video. The result is an excellent learning resource for anyone planning a career in tourism or related fields. Viewable/printable educational materials are available online. Click here for a preview clip.