• Paperback, 208 pages
  • Copyright: 2015
  • Recommended for: PS/AD
  • Member discount: 5%
Retail: $19.95
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    Dissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer Al Lautenslager delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and champion everything you sell. Coached by Lautenslager, uncover the simple truths that turn a marketing push into a marketing movement where your customers are involved, engaged, and in love with your brand.

    About the Author

    Alfred Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and mailing company; and a Certificate Guerrilla Marketing Coach.


    This book is full of marketing treasures. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena. Turbo charge your marketing with what you learn from this book.

    —John Jantsch, Author of Duct Tape Marketing and Duct Tape Selling

    Grab this one! By investing in this book, you will discover how to break through the thousands of marketing messages you receive every day, to get noticed, be remembered, and get people talking, sharing, liking, tweeting, and buying.

    —Joe Vitale, Author of Hypnotic Writing and Buying Trances