MBA Research

Just like living things, products on the market experience a life cycle. In this LAP, students will learn the characteristics of each stage of the product life cycle as well as various marketing techniques used by companies during each stage. In the Gray Zone, students will consider the ethicality of selling products in foreign countries with less stringent employment, health, and safety regulations to boost profits on products in later stages of their life cycles. LAPs are comprehensive...

Every product needs a position! Positioning shows customers how a product is unique. Getting Piece of Mind (Factors Used to Position Products/Services) will teach your students about this important marketing activity, detail several different positioning strategies, and explain how the four P’s of marketing can be used to assist with positioning.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Corporate brands are way more than just logos—they’re all the combined customer impressions and experiences associated with a particular company. This LAP explains why corporate brands are so important and what companies do to build them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about corporate branding, a (So...

Time-management skills can help students keep up in school, keep up with friends and family, and still have time left over for the activities they enjoy. Time is a valuable natural resource that we must use wisely. This LAP teaches the importance of time management, general principles of time management, and a step-by-step process for creating your own time-management plan. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Help your students understand how their personal appearance impacts their self-confidence, self-concept, self-esteem, and the image they present to others. Look Good, Feel Good (Personal Appearance) teaches students the importance of a strong personal brand in interviews and for professional success. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Events are everywhere! Whether they are large sporting events or small community picnics, events all create career opportunities in sports and event marketing. Score a Career in Sports and Event Marketing (Careers in Sports/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sports/event marketing careers. Activities, videos, and much more show students many careers available in sports/event marketing and how they can...

Decision-making skills are crucial for success in life, so prepare your students with Weigh Your Options (Decision-Making). Not only does this LAP teach students an organized way to make good decisions at home, in school, and at work, but it also explains the benefits of using a decision-making model. The LAP provides student activities that promote critical thinking and include opportunities to make hypothetical personal and business decisions in their daily lives. LAPs (Learning Activity...

Careers in business come in many shapes and sizes. The possibilities are endless, but it’s important to know what options are available. Teach your students more about different business careers and what it takes to succeed in the business world. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about careers in business, a (So What?) discussion...

A person who knows what they want is much more likely to achieve success. That’s why goal setting is so important! This LAP explains what goals are, what makes them work, and how anyone can benefit from setting them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about goal setting, a (So What?) discussion of why...

Problems aren’t always easy to solve, but that doesn’t mean solving them is impossible! This LAP explains the three basic categories of problems and why problem-solving is an important skill. It also details how to solve problems by using intuition, the seven-step method, and creativity. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Its videos and activities will expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality. LAPs (Learning Activity Packages) are comprehensive...

Every year, more and more people start their own businesses—and many of those entrepreneurs are teenagers! This LAP describes the benefits and risks of entrepreneurship and explains what it takes to be successful. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about career opportunities in entrepreneurship, a (So...

Do your students equate promotion with advertising? If so, this LAP is for you. Spread the Word will open your students’ eyes to the entire promotional mix, including personal selling, publicity, sales promotion, and advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of the promotional mix,...

Businesses, government agencies, special interest groups, and individuals—they all use promotion at one time or another! This LAP explains what makes promotion effective, discusses the benefits of using it, and details the three most common objectives of promotion. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

Smart businesses select the advertising media that best suit their needs—but how? This LAP explains the major types of advertising media, the best uses for each medium, and new trends in advertising. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about types of advertising media, a (So What?) discussion of why it's important to learn, ideas...

Promotion is all around us every day—but what are the types of promotion? How do companies use it to sell products and create an image? What are its benefits and drawbacks? Find out with this LAP!LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product and institutional promotion, a (So What?) discussion of why...

Events of all types depend on sponsors for support. However, sponsors benefit, too! Scoring Customers Through Sponsorships (Sports/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sports/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits both for sponsors and the sports/event organizations they support....

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about "out of the box" sales promotions for sports/events, a (So...

Show your students how sports/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear in them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sports/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. LAPs (Learning Activity Packages) are...

One of a salesperson’s most important responsibilities is addressing customer objections. In this LAP, students will learn common types of customer objections, how to distinguish between a real objection and an excuse, and how to convert customer objections into valid selling points. In The Gray Zone, students will examine a situation in which a salesperson stretches the truth to convert a customer objection into a selling point. LAPs (Learning Activity Packages) are comprehensive...

When it comes to convincing customers of their need for products, “seeing is believing.” In this LAP, students will gain hands-on experience planning and executing a product demonstration. They will learn how to select the right product to demonstrate, how to choose the appropriate product features to highlight, and how to handle interruptions during the demonstration. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Just as your students would never write a text message without hitting send, a salesperson should never interact with a customer without attempting to close the sale. In Wrap It Up (Closing Sales), students will discover the importance and benefits of closing sales effectively—and they will learn how to prepare for any sales situation by mastering several closing techniques. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

A successful salesperson assists customers with all the "mini” decisions that add up to the final purchase decision. Teach your students how they can help their customers make them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about helping customers make buying decisions, a (So What?) discussion of why it's important to learn, and a short...

Do you remember the last thing you bought? More specifically, do you remember why you bought it? This LAP explores the concept of buying motives⁠—what they are and how they affect everyday life. Students will also learn effective techniques for identifying a prospect’s buying motives that will help them succeed both as a salesperson and a business owner. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....