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LAP-BL-006, Taking Care of Business (Selecting Forms of Business Ownership) (Download) Law, Entrepreneurship, LAP-BL-002
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When selecting a form of business ownership, there are many options from which to choose, including sole proprietorships, partnerships, corporations, or hybrids. Choosing a legal form of business ownership depends on individual needs and goals. Teach your students to weigh the pros and cons of each structure and make the right choice! LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

LAP-BL-058, Cover Your Bases (Legal Issues in Sport/Event Marketing) (Download) LAP-BL-003, Sports Marketing, Business Law, Business Administration
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There are many legal issues that affect the marketing of sports and events. Cover Your Bases (Legal Issues in Sport/Event Marketing) will teach your students some of the unique antitrust exemptions that apply to sports. This LAP also highlights the importance of risk management and contract law. Examples, videos, activities, and much more help students become aware of the legal issues surrounding sport/event marketing. LAPs are comprehensive instructional packages that include all elements of...

LAP-CR-004, Set Your Mind to It (Customer-Service Mindset) (Download) Customer Service
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Do customers always deserve the very best? Successful businesses reach their goals by understanding the importance of a customer-service mindset. Teach your students how they can cultivate and demonstrate this beneficial attitude. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about customer-service mindset, a (So What?) discussion of why it's...

LAP-CR-001, Accentuate the Positive (Nature of Customer Relations) (Download) Customer Service
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Excellent customer service results in more than just “satisfied” customers. It goes to the next level—exceeding their needs and expectations! Help your students understand what positive customer relations are and how they can help their businesses to achieve them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about customer relations, a (So...

LAP-CR-006, Share the Promise (Identifying Brand Promise) (Download) Product Management, Product Planning, Branding, Customer Relations
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Delivering a company’s brand promise requires focus and support from every employee. Teach your students about the power of brand promise and how they can help their businesses succeed in keeping it. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about identifying brand promise, a (So What?) discussion of why it's important to learn, and a...

LAP-CR-009, Making Mad Glad (Handling Difficult Customers) (Download) Customer Service, Interpersonal Skills, LAP-CR-003
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Item #: LAP-CR-009 -

Every salesperson will encounter a difficult customer at one time or another. They come in a variety of types, ranging from argumentative to impatient to dishonest. This LAP covers the entire range of difficult customer types and provides effective guidelines for dealing with each appropriately. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-CR-010, Righting Wrongs (Handling Customer Complaints) (Download) Customer Service
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Every business faces complaints from customers. It isn’t fun, but handling them correctly can benefit everyone involved. This LAP covers the reasons that customers complain as well as what employees should do to ensure positive outcomes. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about handling customer complaints, a (So What?) discussion...

LAP-CM-002, Chart Your Channels (Channel Management) (Download) Marketing
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When channels of distribution flow smoothly, both customers and businesses reap benefits. This LAP covers what it takes for channels to run efficiently, the activities that occur in channels of distribution, how channel members add value, and the tasks required to manage channels effectively. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-CM-003, Channel It (Channels of Distribution) (Download) Marketing, Channel Management, LAP-CM-001
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Channels of distribution save time and money, and they allow us to enjoy a variety of products from around the world. Help your students discover more about these channels—who participates in them, how they work, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about channels of distribution, a (So What?) discussion...

LAP-QM-001, Keep It Quality (Nature of Quality Management) (Download)
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Item #: LAP-QM-001 -

Quality management is an integral practice of every successful business – from the smallest startups to the largest corporations. In this LAP, students will study the characteristics of high-quality goods and services and discover the three main components of quality management: quality control, quality assurance, and quality improvement.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

LAP-KM-001, Know Go (The Nature of Knowledge Management) (Download)
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Knowledge is as important in the business world as it is in your personal life. Sometimes, there can be so much knowledge in one place that it can be overwhelming. That’s why organizations need knowledge management. Teach your students about knowledge management and its key role in businesses today.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-HR-035, People Pusher (Nature of Human Resources Management) (Download) Recruiting, Training, Employing, Careers
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Item #: LAP-HR-035 -

Successful business organizations depend on their employees, or human resources. Managing human resources involves a lot more than just interviewing and hiring! HR managers administer benefits, oversee training and development, ensure compliance, and more. This LAP shows students just how influential the HR function is in every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

LAP-HR-493, Take the Lead! (Leadership in Organizations) (Download) Management, Professional Development, Recruiting, Training, Employing, LAP-HR-036
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Being a leader means influencing, motivating, and empowering followers to be creative, learn new skills, and strive toward organizational goals. Teach your students how effective leadership can help a business to be more productive, its employees to be more creative and skilled, and its leaders to enjoy both internal and external rewards. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

LAP-EC-001, Measure Up? (Gross Domestic Product) (Download) Economics, Free Enterprise, GDP
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Item #: LAP-EC-001 -

Just how much does our economy produce? How does it compare to other countries? How can we understand the health of economies across the world? Gross domestic product is a comprehensive measure of an economy’s output. Use this LAP to teach your students all about gross domestic product, how to calculate and use it, and its advantages and flaws for governments and businesses. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-EC-002, Risk Rewarded (Factors Affecting Profit) (Download) Economics, Free Enterprise
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Item #: LAP-EC-002 -

Owning your own business is risky, but if you do it right, you’ll receive something for your efforts: profit, which is your reward for taking the risk involved in investing in a business. The financial gains realized from profit provide business owners with a real incentive to build successful businesses. Use Risk Rewarded to teach your students about types of profit, the benefits received from profit, the external and internal factors that affect profit, as well as ways to gain more profit....

LAP-EC-003, Lose, Win, or Draw (Business Risk) (Download) Economics, Free Enterprise, Entrepreneurship, Risk Management
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Item #: LAP-EC-003 -

Your students take risks all the time, but do they realize how to translate their everyday risk experiences into the business world? If not, Lose, Win, or Draw can show them how! Use this LAP to teach your students the types of risk that businesses face, as well as how to handle them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies) (Download) Entrepreneurship, Management, Research, Marketing Research
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Item #: LAP-EN-038 -

Businesses and entrepreneurs must test their ideas before jumping in feet-first. They accomplish this task by conducting feasibility studies. Teach your students about feasibility studies—why businesses conduct them, what they include, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about feasibility studies, a (So...

LAP-EC-004, Beyond US (Global Trade) (Download) Economics, International Business,
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Item #: LAP-EC-004 -

Do your students know where their stuff comes from? Chances are, their favorite products have traveled a great distance to get to them. In this LAP, students will discover the impact of globalization – both on their everyday lives and on the buying and selling of goods across the world. They will learn why countries engage in global trade, the economic benefits of global trade, and the many barriers to trade. In the Gray Zone, students will examine the ethicality of sweat-shop labor, an...

LAP-EC-005, Get United (Organized Labor) (Download) Economics, Free Enterprise
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Item #: LAP-EC-005 -

Before the Industrial Revolution, many workers labored for low wages in poor working conditions without benefits. But when workers joined together to demand better treatment, organized labor took shape—changing the business world forever. Teach your students what labor unions are, how they negotiate with employers, and what effects they have on employees and businesses. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-EC-006, Are You Satisfied? (Economics and Economic Activities) (Download)
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For the last 40 years, the Rolling Stones have been telling us that you can’t always get what you want. How right they are. Every consumer, business, and society has unlimited, competing wants, but they all have limited resources. Sure, it’s human nature. But it’s also economics—the process of deciding how to get the greatest satisfaction from the least amount of resources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP...

LAP-EC-007, Divide and Conquer (Specialization and Division of Labor) (Download) Economics, Free Enterprise
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How does specialization of natural resources, capital goods, and human resources affect businesses and employees? Teach your students the advantages and disadvantages of specialization, how job scope and depth tie in, and how to combat the downside of division of labor. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about specialization and...

LAP-EC-008, Ready, Set, Compete! (Competition) (Download) Economics, Free Enterprise, Entrepreneurship,
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Competition isn’t just for sports teams—it’s also essential in the business world. This LAP explains how businesses compete directly and indirectly, how price and nonprice competition work, and the different types of market structure. It also explains why competition is so beneficial for businesses, customers, and society. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission)...

LAP-EC-009, Boom or Bust (Impact of Business Cycles) (Download) Economics
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Item #: LAP-EC-009 -

Boom or Bust explores the business cycle—a wild, never-ending rollercoaster ride with thrilling ups and scary downturns. Help your students understand the ongoing cycle of economic expansions, peaks, contractions, and troughs that our economy experiences, as well as internal and external factors causing these highs and lows. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-EC-010, Get the Goods on Goods and Services (Economic Goods and Services) (Download) Business Basics, Business Functions, Economics
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Item #: LAP-EC-010 -

Everyone has wants, but how do those wants affect the economy? Most consumers don’t have the money to buy everything that they want, and the decisions consumers make determine what goods and services are produced! This LAP explains why decision making is so important, the difference between economic and noneconomic wants, the characteristics of goods and services, and how to classify economic goods. LAPs are comprehensive instructional packages that include all elements of a performance-oriente...