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LAP-SE-811, Decisions, Decisions, Decisions (Helping Customers Make Buying Decisions) (Download) SE:811, Selling, LAP-SE-108
Price: $68.00
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Item #: LAP-SE-811 -

A successful salesperson assists customers with all the "mini” decisions that add up to the final purchase decision. Teach your students how they can help their customers make them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about helping customers make buying decisions, a (So What?) discussion of why it's important to learn, and a short...

LAP-SE-883, Whats the Motive? (Determining Buying Motives) (Download) SE:883, Selling, LAP-SE-109
Price: $68.00
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Item #: LAP-SE-883 -

Buying motives affect us every day – whether we know it or not. From a trip to our favorite grocery store to that new pair of shoes we just had to have, every purchase we make is driven by underlying motives. In this LAP your students will gain an in-depth understanding of buying motives – what they are, why they’re so important to salespeople, and how to effectively identify them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

LAP-SE-875, Up the Ante (Suggestion Selling) (Download) SE:875, LAP-SE-110
Price: $68.00
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Item #: LAP-SE-875 -

It’s one thing to make a sale – but satisfying a customer’s needs and earning his/her trust can turn a normal sale into a win for everyone involved. In this LAP, students will discover the skill of suggestion selling and how it benefits customers, businesses, and salespeople. They will learn how to successfully suggest products based on customer needs and wants, as well as how to suggest products respectfully. In the accompanying activities, students will role-play different suggestion selling...

LAP-PR-001, Spread the Word (Nature of the Promotional Mix) (Download) PR:003, Promotion
Price: $68.00
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Item #: LAP-PR-001 -

Promotion consists of all the communication activities that inform potential customers about goods, services, images, or ideas. Advertising, personal selling, publicity, and sales promotion make up the elements of an organization’s promotional mix. But what exactly are these elements? How do businesses choose which promotional mix will lead them to success? This LAP will engage your students in a thorough understanding of the promotional mix, the factors that affect the choice of a promotional...

LAP-PR-002, Razzle Dazzle (Nature of Promotion) (Download) PR:001
Price: $68.00
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Item #: LAP-PR-002 -

How do businesses let customers know about new products? How do special interest groups communicate their ideas? How do companies maintain or improve their images? The answer is promotion. This LAP explains who uses promotion, what makes it effective, and its many benefits. It also details the three most common objectives of promotion. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

LAP-PR-003, Ad-quipping Your Business (Types of Advertising Media) (Download) PR:007, Promotion
Price: $68.00
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Item #: LAP-PR-003 -

Advertisements are all around us—on television, on the Internet, on billboards, and more. This LAP explains how businesses use newspapers, radio, broadcast media, the Web, direct mail, and other types of advertising to inform people about their products. It also details the trends and technology that are changing the advertising world. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

LAP-PR-004, Know Your Options (Product and Institutional Promotion) (Download) PR:002
Price: $68.00
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Item #: LAP-PR-004 -

We’re surrounded by promotional messages every day—but how many people can identify the types of promotion? This LAP explains the difference between product and institutional promotion, highlights the uses of institutional promotions, and details the three types of institutional promotion. It also describes the advantages and disadvantages of promotional activities. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes...

LAP-PD-012, Imagine That (Demonstrating Creativity) (Download) PD:012, Professional Development, Leadership, Entrepreneurship
Price: $68.00
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Item #: LAP-PD-012 -

With the right attitude and effort, anyone can develop and demonstrate creativity. Teach your students how to enhance their skills and follow the creative process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about demonstrating creativity, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical...

LAP-EI-127, Fair or Foul? (Demonstrating Fairness) (Download) EI:127, Emotional Intelligence, Workplace, Co-op
Price: $68.00
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Item #: LAP-EI-127 -

Fairness is the ability to make decisions and act without favoritism or self-interest. Teaching your students how to demonstrate fairness is essential to their long-term success in their careers and personal lives. Use this LAP to guide your students to understanding what fairness is, what personal traits contribute to fairness, and how to treat others fairly. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson...

2017 Exams for DECA: Math and Econ only
Price: $15.00
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In 2010, DECA made significant changes to the organization and structure of its competitive events program to better align events with the national MBA standards. Over a period of several years, DECA will introduce new events, phase out others, and bring all events into closer alignment with the states' Career Clusters initiative. Beginning with the 2010 competitive event program, DECA transitioned to a new model for written exams. Only five different exams are used at each level of...

2013 Exams for DECA: Math and Econ only
Price: $15.00
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In 2010, DECA made significant changes to the organization and structure of its competitive events program to better align events with the national MBA standards. Over a period of several years, DECA will introduce new events, phase out others, and bring all events into closer alignment with the states' Career Clusters initiative. Beginning with the 2010 competitive event program, DECA transitioned to a new model for written exams. Only five different exams are used at each level of...

2014 Exams for DECA: Math and Econ only
Price: $15.00
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Availability: In Stock

In 2010, DECA made significant changes to the organization and structure of its competitive events program to better align events with the national MBA standards. Over a period of several years, DECA will introduce new events, phase out others, and bring all events into closer alignment with the states' Career Clusters initiative. Beginning with the 2010 competitive event program, DECA transitioned to a new model for written exams. Only five different exams are used at each level of...

LAP-CR-016, Know When to Hold Em (Nature of Customer Relationship Management) (Download) CR:016, LAP-CR-002
Price: $68.00
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Item #: LAP-CR-016 -

Customer relationship management involves much more than just software! It includes technology, strategies, processes, and most importantly, people. Teach your students how businesses combine these elements to develop and manage long-term relationships with customers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-EN-044, Ethical Excellence (Ethics in Entrepreneurship) (Download) EN:044
Price: $68.00
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Item #: LAP-EN-044 -

Starting and running a successful, well-respected company doesn’t just require business smarts – it requires dedication to ethical principles and a commitment to doing what’s right. In this LAP, students will explore several common ethical dilemmas associated with starting a company, and will discover the importance of using ethics as a “compass” when beginning a new business venture. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

Assessment: Program-of-Study (POS) End-of-Program Exams
Price: $40.00
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Item #: POS-EXAMS -

For each Program-of-Study model (available free to all teachers in member states via State’s Connection and to all others here in the online store at nominal costs), MBA Research offers a corresponding online exam that is recommended for documenting student learning outcomes over the entire multi-course program of study. Comparable forms of each exam are offered as (formative) pretests (July 1 – November 30 each year) and as (summative) post-tests at any time. Each is 100% aligned with the...

Assessment: Program-of-Study (POS) End-of-Program Pretests
Price: $22.00
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Item #: POS-EXAMS-PRE -

Available only July 1 – November 30. Program-of-Study (POS) PRETEST exams (also called end-of-program pretest exams) are used in a variety of ways. They provide a straightforward way to measure student learning gains (comparing pretest scores with POS scores). Used annually, they provide guidance for various curriculum decisions. They also provide an invaluable way to help students review learning from prior courses and identify needed review and remediation. Pre-tests cover the same content...

LAP-RM-041, Manage Risk the Right Way (Ethics in Risk Management) (Download) RM:041
Price: $68.00
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Item #: LAP-RM-041 -

Ethics and risk management are two increasingly important topics in business. They need each other to be successful. But what exactly is the relationship between them, and how do they interact with one another? This LAP discusses the relationship between ethics and risk management, as well as ethical issues risk managers face and ways to promote ethics in risk management. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Certification (A*S*K Institute)
Price: $65.00
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The Fundamentals of Ethics certification exam is now available for free, thanks to the generous support of the Daniels Fund Ethics Initiative! Details.  The A*S*K Institute provides objective, third-party documentation of learning achievement through A*S*K Business Certificates. Based on industry-validated skills and requisite knowledge, the certifications offer added value to completion of course work and other learning experiences. Specifically, A*S*K Institute will: Administer...

Standard/Instructional Area
Price: $5.50
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MBA Research Digital Badging: Proof-of-Learning for resumes, portfolios, digital media New, portable MBA Digital Badges make it easy for your students to document and share individual achievements in learning. Each offers significant value-added for students who earn badges. Students can accumulate multiple badges that can be used for resumes, electronic portfolios, scholarship applications, and more. What’s a digital badge? Think of them as stackable credentials. Each digital badge represents...

LAP-EI-133, A Force for Good (Inspiring Others) (Download) EI:133, Emotional Intelligence, Leadership
Price: $68.00
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Availability: In Stock
Item #: LAP-EI-133 -

Inspired people fill history books – from musicians to artists to world-class athletes, inspiration is the common bond uniting many successful individuals. In this LAP, students will discover the importance of inspiration within organizations and groups of all shapes and sizes. They will learn how to harness the power of inspiration to bring out the best in the people around them, improving their leadership skills and interpersonal relationships along the way. LAPs are comprehensive...

LAP-EI-077, Commit to It! (Managing Commitments in a Timely Manner) (Download) EI:077, Emotional Intelligence, Personal Development
Price: $68.00
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Item #: LAP-EI-077 -

In today’s fast-paced society, nearly everyone has experienced the stress of being overcommitted. Learning how to manage commitments in a timely manner is an essential skill for everyone to develop. Commit to It! (Managing Commitments in a Timely Manner) helps students understand the concepts of committing and overcommitting, as well as reasons to manage commitments in a timely manner. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson...

LAP-PD-252, Dont Cheat the Chain (Following Chain of Command) (Download) PD:252, Professional Development
Price: $68.00
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Item #: LAP-PD-252 -

Businesses of all shapes, sizes, and industries implement chains of command to keep their operations flowing smoothly and efficiently. Whatever career path students decide to pursue, they will need to know how to work within a chain of command. In this LAP, students will discover the personal benefits of following the chain of command, as well as concrete steps for working within a hierarchical system. In the Gray Zone, students will be confronted with a situation in which personal...

LAP-BL-058, Cover Your Bases (Legal Issues in Sport/Event Marketing) (Download) BL:058, Sports Marketing, Business Law, Business Administration, LAP-BL-003
Price: $68.00
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Availability: In Stock
Item #: LAP-BL-058 -

There are many legal issues that affect the marketing of sports and events. Cover Your Bases (Legal Issues in Sport/Event Marketing) will teach your students some of the unique antitrust exemptions that apply to sports. This LAP also highlights the importance of risk management and contract law. Examples, videos, activities, and much more help students become aware of the legal issues surrounding sport/event marketing. LAPs are comprehensive instructional packages that include all elements of...

LAP-EI-135, Power Play (Using Power Appropriately) (Download) EI:135, Emotional Intelligence, Ethics
Price: $68.00
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Item #: LAP-EI-135 -

Chances are, most students will find themselves in a position of power at some point in their lives. But do they know how to use that power to reach their goals? In this LAP, students will learn about the different types of power and how to use them appropriately so that they can become effective and respected leaders. In the Gray Zone, students will examine the tricky situation facing individuals that suddenly have authority over their peers and friends. LAPs are comprehensive instructional...