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LAP-PR-175, Scoring Customers Through Sponsorships (Sport/Event Sponsorships) (Download) PR:175, LAP-PR-017, Promotion, Sports Marketing
Price: $68.00
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Availability: In Stock
Item #: LAP-PR-175 -

Events of all types depend on sponsors for support. However, sponsors benefit too! Scoring Customers Through Sponsorships (Sport/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sport/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits for sponsors and for sport/event organizations. LAPs are comprehensive...

LAP-PR-187, Whats the Big Idea? ("Out-of-the-Box" Sales Promotions for Sports/Events) (Download) PR:187, LAP-PR-018, Promotion, Sports Marketing
Price: $68.00
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Availability: In Stock
Item #: LAP-PR-187 -

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about "out of the box" sales promotions for sports/events, a (So...

LAP-PR-136, Play to the Fans (Building Fan Support) (Download) PR:136, LAP-PR-019, Promotion, Sports Marketing
Price: $68.00
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Item #: LAP-PR-136 -

Show your students how sport/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear at them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sport/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. Videos, activities, and more reveal...

LAP-SE-874, Objection Overruled (Converting Objections Into Selling Points) (Download) SE:874, LAP-SE-100
Price: $68.00
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Item #: LAP-SE-874 -

One of a salesperson’s most important responsibilities is addressing customer objections. In this LAP students will learn common types of customer objections, how to distinguish between a real objection and an excuse, and how to convert customer objections into valid selling points. In The Gray Zone, students will examine a situation in which a salesperson stretches the truth in order to convert a customer objection into a selling point. LAPs are comprehensive instructional packages that...

Rubric: Professional Selling (Download)
Price: $10.95
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Item #: RU-16-004 -

In-depth, research-based rubric for professional selling includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!)

LAP-SE-374, Show and Tell (Product Demonstration) (Download) SE:374, LAP-SE-103
Price: $68.00
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Availability: In Stock
Item #: LAP-SE-374 -

When it comes to convincing customers of their need for products, “seeing is believing.” In this LAP, students will gain hands-on experience planning and executing a product demonstration. They will learn how to select the right product to demonstrate, how to choose the appropriate product features to highlight, and how to handle interruptions during the demonstration. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas) (Download) PM:127, Product Management, Product Planning, LAP-PM-011
Price: $68.00
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Item #: LAP-PM-127 -

Businesses depend on new product ideas to help them anticipate and respond to market changes, stay ahead of the competition, and replace old products. But where do they look for inspiration? Businesses generate new ideas using techniques such as brainstorming, mind mapping, attribute listing, and many more. Use this LAP to help your students understand the importance of ideation to businesses, sources of new product ideas, and creative-thinking strategies. LAPs are comprehensive instructional...

LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing) (Download) PM:139, LAP-PM-012, Product Management, Product Planning, Branding
Price: $68.00
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Item #: LAP-PM-139 -

Licensed sport products are around us every single day. This LAP teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding, sponsorship, or endorsement. This LAP will also help your students understand the differences between a licensor and a licensee, as well as the advantages and disadvantages of being both. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PM-140, Play the Name Game (Celebrity Endorsements) (Download) PM:140, LAP-PM-013, Product Management, Branding, Sports Marketing, Promotion, Advertising
Price: $68.00
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Availability: In Stock
Item #: LAP-PM-140 -

In today’s competitive market, businesses want to stand out and be noticed, and one great way to do so is with celebrity endorsements. Use this LAP to show your students why businesses spend millions to have superstars promote their products. Play the Name Game (Celebrity Endorsements) will teach your students types of endorsements, advantages and disadvantages of celebrity endorsement, and ways in which celebrities make consumers pay attention and buy promoted products. This LAP includes...

LAP-PM-153, Permission Granted (Developing a Sport/Event Licensing Program) (Download) PM:153, LAP-PM-014, Product Management, Product Planning, Branding, Sports Marketing, Marketing
Price: $68.00
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Availability: In Stock
Item #: LAP-PM-153 -

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. In this LAP, students will learn the main legal considerations involved in licensing, including the basics of trademarking. Students will embark on a guided tour through the licensing process, discovering how to select licensees and draft strong license agreements. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-MK-014, Cause and Effect (Buying Behavior) (Download) MK:014, LAP-MK-006, Marketing
Price: $68.00
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Availability: In Stock
Item #: LAP-MK-014 -

Consumers purchase products and services for a variety of reasons – from cultural influences, to personal preferences, to past experiences. Marketers know that their companies’ success depends on understanding the diverse influences affecting buying behavior and using those influences to their advantage. In this LAP, students will discover how final consumers and companies make buying decisions, as well as the practical implications that buying behavior has for marketers. LAPs are...

LAP-FI-002, Give Credit Where Credit Is Due (Credit and Its Importance) (Download) FI:002
Price: $68.00
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Availability: In Stock
Item #: LAP-FI-002 -

Credit helps people buy now and pay later. This LAP explains the types of credit, who offers it, and the costs that businesses and individuals pay for using it. It also illustrates the reasons why businesses offer credit and the benefits consumers get from using credit, along with the laws that attempt to make credit fair for everyone. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-FI-106, Money Tracks (Nature of Budgets) (Download) FI:106, Financial Management, LAP-FI-003
Price: $68.00
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Availability: In Stock
Item #: LAP-FI-106 -

Running a business without a budget is like trying to steer a ship on a cloudy day without a compass—it’s far too easy to sail off course. Money Tracks helps you teach your students why budgets are so important, prepares you to discuss various types of budgets, and maps out your discussion of the characteristics that effective budgets possess. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...