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LAP-PM-042, Getting Piece of Mind (Factors Used To Position Products/Services) (Download) PM:042, LAP-PM-019, Product Management, Product Planning, Branding, Marketing
Price: $68.00
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Item #: LAP-PM-042 -

Every product needs a position! Positioning shows customers how a product is unique. Teach your students about this important marketing activity. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about factors used to position products/services, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application,...

LAP-PM-206, Corporate Identity (Nature of Corporate Branding) (Download) PM:206, Product Management, Product Planning, LAP-PM-020
Price: $68.00
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Item #: LAP-PM-206 -

Corporate brands are way more than just logos—they’re all the combined customer impressions and experiences associated with a particular company. This LAP explains why corporate brands are so important and what companies do to build them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about corporate branding, a (So...

LAP-PD-019, About Time (Time Management) (Download) LAP-PD-001, PD:019, Professional Development, Personal Development
Price: $68.00
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Item #: LAP-PD-019 -

Time-management skills can help students keep up in school, keep up with friends and family, and still have time left over for the activities they enjoy. Time is a valuable natural resource that we must use wisely. This LAP teaches the importance of time management, general principles of time management, and a step-by-step process for creating your own time-management plan. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-PD-002, Brand Me (Personal Appearance) (Download) PD:002, LAP-PD-005, Professional Development, Job Seeking, Employability, Job Application, Emotional Intelligence, Workplace
Price: $68.00
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Item #: LAP-PD-002 -

Help your students understand how their personal appearance impacts their self-confidence, self-concept, self-esteem, and image that they present to others. Brand Me (Personal Appearance) teaches students the importance of a strong personal brand in interviews and in professional success. The provided examples, activities, videos, and more teach students the importance of making good first impressions, dressing appropriately, and developing good grooming and health habits. LAPs are...

LAP-PD-051, Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing) (Download) PD:051, LAP-PD-006, Professional Development
Price: $68.00
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Item #: LAP-PD-051 -

Events are everywhere! Whether events are large sporting events or small community picnics, they all create career opportunities in sport and event marketing. Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sport/event marketing careers. Activities, videos, and much more show students many careers available in sport/event marketing and how they can pursue...

LAP-PD-017, Weigh Your Options (Decision-Making) (Download) PD:017, Professional Development, Leadership, Problem Solving, LAP-PD-010
Price: $68.00
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Item #: LAP-PD-017 -

Decision-making skills are crucial for success in life, so prepare your students with Weigh Your Options. Not only does this LAP explain the benefits of using a decision-making model to make good decisions at home, school, and work, but it also teaches students an organized way to make decisions. The LAP provides student activities that promote critical thinking and include opportunities to make hypothetical personal and business decisions in their daily lives. LAPs are comprehensive...

LAP-PD-025, Go For It! (Careers in Business) (Download) PD:025, LAP-PD-015, Professional Development
Price: $68.00
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Item #: LAP-PD-025 -

Careers in business come in many shapes and sizes. The possibilities are endless, but it’s important to know what options are available. Teach your students more about different business careers and what it takes to succeed in the business world. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about careers in business, a (So What?) discussion...

LAP-PD-918, Go for the Goal (Goal Setting) (Download) PD:018, LAP-PD-016, Professional Development, Personal Development, Self Esteem, Values, Workplace, Co-op
Price: $68.00
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Item #: LAP-PD-918 -

A person who knows what they want is much more likely to achieve success. That’s why goal setting is so important! This LAP explains what goals are, what makes them work, and how anyone can benefit from setting them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about goal setting, a (So What?) discussion of why...

LAP-PD-077, No Problem (Demonstrating Problem-Solving Skills) (Download) PD:077, Professional Development, Decision Making, Leadership, Co-op, LAP-PD-017
Price: $68.00
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Item #: LAP-PD-077 -

Problems aren’t always easy to solve, but that doesn’t mean solving them is impossible! This LAP explains the three basic categories of problems and why problem-solving is an important skill. It also details how to solve problems by using intuition, the seven-step method, and creativity. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-PD-126, Ideas in Action (Innovation Skills) (Download) PD:126, Professional Development, Entrepreneurship, LAP-PD-018
Price: $68.00
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Item #: LAP-PD-126 -

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Its videos and activities will expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality. LAPs (Learning Activity Packages) are comprehensive...

LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship) (Download) PD:066, Professional Development, LAP-PD-004
Price: $68.00
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Item #: LAP-PD-066 -

Every year, more and more people start their own businesses—and many of those entrepreneurs are teenagers! This LAP describes the benefits and risks of entrepreneurship and explains what it takes to be successful. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about career opportunities in entrepreneurship, a (So...

LAP-PR-903, Spread the Word (Nature of the Promotional Mix) (Download) LAP-PR-001, PR:003, Promotion
Price: $68.00
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Item #: LAP-PR-903 -

Do your students equate promotion with advertising? If so, this LAP is for you. Spread the Word will open your students’ eyes to the entire promotional mix, including personal selling, publicity, sales promotion, and advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of the promotional mix,...

LAP-PR-901, Razzle Dazzle (Nature of Promotion) (Download) LAP-PR-002, PR:001
Price: $68.00
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Item #: LAP-PR-901 -

Businesses, government agencies, special interest groups, and individuals—they all use promotion at one time or another! This LAP explains what makes promotion effective, discusses the benefits of using it, and details the three most common objectives of promotion. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media) (Download) LAP-PR-003, PR:007, Promotion
Price: $68.00
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Item #: LAP-PR-007 -

Smart businesses select the advertising media that best suit their needs—but how? This LAP explains the major types of advertising media, the best uses for each medium, and new trends in advertising. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about types of advertising media, a (So What?) discussion of why it's important to learn, ideas...

LAP-PR-902, Know Your Options (Product and Institutional Promotion) (Download) LAP-PR-004,PR:002
Price: $68.00
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Item #: LAP-PR-902 -

Promotion is all around us every day—but what are the types of promotion? How do companies use it to sell products and create an image? What are its benefits and drawbacks? Find out with this LAP!LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product and institutional promotion, a (So What?) discussion of why...

LAP-PR-175, Scoring Customers Through Sponsorships (Sport/Event Sponsorships) (Download) PR:175, LAP-PR-017, Promotion, Sports Marketing
Price: $68.00
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Item #: LAP-PR-175 -

Events of all types depend on sponsors for support. However, sponsors benefit too! Scoring Customers Through Sponsorships (Sport/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sport/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits for sponsors and for sport/event organizations. LAPs are comprehensive...

LAP-PR-187, Whats the Big Idea? ("Out-of-the-Box" Sales Promotions for Sports/Events) (Download) PR:187, LAP-PR-018, Promotion, Sports Marketing
Price: $68.00
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Item #: LAP-PR-187 -

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about "out of the box" sales promotions for sports/events, a (So...

LAP-PR-136, Play to the Fans (Building Fan Support) (Download) PR:136, LAP-PR-019, Promotion, Sports Marketing
Price: $68.00
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Item #: LAP-PR-136 -

Show your students how sport/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear at them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sport/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. Videos, activities, and more reveal...

LAP-SE-874, Objection Overruled (Converting Objections Into Selling Points) (Download) SE:874, LAP-SE-100
Price: $68.00
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Item #: LAP-SE-874 -

One of a salesperson’s most important responsibilities is addressing customer objections. In this LAP, students will learn common types of customer objections, how to distinguish between a real objection and an excuse, and how to convert customer objections into valid selling points. In The Gray Zone, students will examine a situation in which a salesperson stretches the truth to convert a customer objection into a selling point. LAPs (Learning Activity Packages) are comprehensive...

LAP-SE-374, Show and Tell (Product Demonstration) (Download) SE:374, LAP-SE-103
Price: $68.00
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Item #: LAP-SE-374 -

When it comes to convincing customers of their need for products, “seeing is believing.” In this LAP, students will gain hands-on experience planning and executing a product demonstration. They will learn how to select the right product to demonstrate, how to choose the appropriate product features to highlight, and how to handle interruptions during the demonstration. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-SE-895, Wrap it Up (Closing Sales) (Download) SE:895, LAP-SE-107, Selling
Price: $68.00
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Availability: In Stock
Item #: LAP-SE-895 -

Just as your students would never write a text message without hitting “send,” a salesperson should never interact with a customer without attempting to close the sale. In this LAP students will discover the importance (and benefits) of closing sales effectively – and will learn how to prepare for any sales situation by mastering several different closing techniques. In the Gray Zone, students will consider the ethics of closing a sale when the salesperson isn’t quite “sold” on the product...

LAP-SE-811, Decisions, Decisions, Decisions (Helping Customers Make Buying Decisions) (Download) SE:811, Selling, LAP-SE-108
Price: $68.00
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Item #: LAP-SE-811 -

A successful salesperson assists customers with all the "mini” decisions that add up to the final purchase decision. Teach your students how they can help their customers make them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about helping customers make buying decisions, a (So What?) discussion of why it's important to learn, and a short...

LAP-SE-883, Whats the Motive? (Determining Buying Motives) (Download) SE:883, Selling, LAP-SE-109
Price: $68.00
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Item #: LAP-SE-883 -

Do you remember the last thing you bought? More specifically, do you remember why you bought it? This LAP explores the concept of buying motives⁠—what they are and how they affect everyday life. Students will also learn effective techniques for identifying a prospect’s buying motives that will help them succeed both as a salesperson and a business owner. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

LAP-SE-875, Up the Ante (Suggestion Selling) (Download) SE:875, LAP-SE-110
Price: $68.00
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Item #: LAP-SE-875 -

It’s one thing to make a sale – but satisfying a customer’s needs and earning his/her trust can turn a normal sale into a win for everyone involved. In this LAP, students will discover the skill of suggestion selling and how it benefits customers, businesses, and salespeople. They will learn how to successfully suggest products based on customer needs and wants, as well as how to suggest products respectfully. In the accompanying activities, students will role-play different suggestion selling...