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Case Studies in Sport Marketing, 2nd Edition
Retail: $50.00
Price: $25.00
Availability: In Stock
FiT Publishing Item #: RB-16-005 -

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to...

Principles and Practice of Sport Management, 6th Edition Sports Marketing
Price: $124.95
Availability: In Stock
Jones & Bartlett Item #: RB-19-001 -

Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools.Updated and revised with the latest data in the field, Principles and Practice of Sport Management, Sixth Edition provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management...