ALL Learning Module purchases discounted 30% for ALL schools in member states and qualify for significant quantity discounts. Some available free! Click here for details.

Select category at left to narrow your search.

Quantity
(mix and match)

Discount

LAP Modules
(Student, Instructor,
and PowerPoint)

1-9

0%

$68 ($47 Member)

10-25

20%

$54 ($37 Member)

26+

30%

$47 ($32 Member)

All LAPs are included in the online MBA Learning Center at significantly lower cost.


Products 145-192 of 229
Show
LAP-NF-110, In the Know (Nature of Information Management) (Download) Information Management, LAP-NF-003
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-NF-110 -

Information management is the process of accessing, processing, maintaining, evaluating, and disseminating knowledge, facts, or data for the purpose of assisting business decision making. A business’s information management program collects internal and external data, stores it, processes it into information, and presents it in a useful format. Learn how information management can help your business! LAPs are comprehensive instructional packages that include all elements of a...

LAP-OP-001, Chart Your Course (Developing a Project Plan) (Download) LAP-OP-007, Operations, Project Management
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-001 -

Businesses need plans when they undertake projects. Creating an effective plan can mean the difference between the success and failure of your project. Use this LAP to teach your students more about the essential components of project plans, as well as how to develop and use them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about developing...

LAP-OP-002, Buy Right (Purchasing) (Download) Operations, Buying
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-002 -

Do your students understand what purchasing specialists do and what the ultimate goal of purchasing is? If not, teach them with Buy Right. Students will learn about the importance of purchasing, the types of purchasing, and how purchasing specialists can help their companies. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about purchasing, a...

LAP-OP-008, Take Control (Quality-Control Measures) (Download) Operations, Branding, Product Management, Product Planning
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-008 -

Quality control might not seem glamorous, but without it, exciting products and flashy marketing campaigns are pointless. Teach your students about the quality-control methods and measures that contribute to customer satisfaction and business success. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about quality-control measures, a (So What?)...

LAP-OP-009, Watch Your (Over) Head (Overhead/Operating Costs) (Download) Operations, Budgeting, Recordkeeping, Financing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-009 -

Production creates profit, but every business also has operating expenses that are essential for efficiency and success. Teach your students about these operating costs and their effects on business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about overhead/operating costs, a (So What?) discussion of why it's important to learn, ideas (Make...

LAP-OP-017, Can You Make It? (Nature of Production) LAP-OP-004, Operations
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-017 -

Production is all around us and crucial to businesses and society. This LAP gives a detailed look at the resources used in production and the importance of each stage of the production process—from planning and purchasing to routing and dispatching. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature of production, a (So What?)...

LAP-OP-025, Buck Busters (Employee Role in Expense Control) (Download) LAP-OP-005, Operations
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-025 -

The LAP Buck Busters highlights ways that employees can help control business expenses so that companies can reinvest more of their profits and improve their facilities, equipment, and products. When employees have a good work ethic, they can produce higher quality work while also minimizing company costs and expenses. The LAP also discusses the importance of time management, limiting personal activities at work, and treating customers professionally. Activities ask students to consider cost...

LAP-OP-158, Projected to Win (Nature of Project Management) (Download) Operations, LAP-OP-006
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-158 -

Everything starts with a project - a short-term undertaking that creates a unique good or service. Projects help businesses maintain flexibility so that they can take advantage of new opportunities quickly and effectively. Teach your students more about projects, why they’re important, and how businesses manage them effectively.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-OP-189, Smooth Operations (Nature of Operations) (Download) LAP-OP-003
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-189 -

Just how important is the operations function to successful businesses? Teach your students the importance of every activity involved in the operations process—from planning and logistics to maintenance and expense control—and the impact they have on the overall production of goods and services. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-OP-190, Above Board (Ethics in Operations) (Download)
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-190 -

Business owners, managers, and employees must learn how to handle big ethical conflicts as well as minor ones that come up in day-to-day operations. Teach your students more about the ethical conflicts that may arise in business operations—when using company equipment, conducting inventory management, purchasing, reporting safety and environmental violations, etc.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

LAP-OP-519, Plan On It! (Planning Projects) (Download) Operations
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-519 -

No matter the size or nature of the projects, they all require planning. Plan On It! (Planning Projects) focuses on teaching students the importance of planning ahead when completing all kinds of projects — at work, at school, and in their personal lives. This LAP includes the benefits of planning projects, factors that impact project planning, tools for project planning, and steps to planning a project.LAPs are comprehensive instructional packages that include all elements of a...

LAP-OP-520, Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions) (Download) Operations, LAP-QS-019
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-520 -

While working on a project, it is important to check on its progress periodically to make sure the work is turning out the way it should be. Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions) explains why it is important to monitor projects and what aspects of the project should be monitored. It also provides step-by-step instructions so students can learn how to monitor projects and take the necessary corrective actions to get their projects back on track.LAPs are...

LAP-OP-521, Making the Grade (Evaluating Project Success) (Download) Operations, LAP-QS-019
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-521 -

Once a project has been completed, how do you know whether or not it was successful? At the end of any project, it is important to evaluate its success. This LAP guides students through the process of evaluating project success so they can understand what went well, what didn’t, and how to improve in the future. Students will also gain an understanding of why it is important to measure the success of a project. With hands-on activities and relevant examples, this LAP will help students master...

LAP-OP-531, Get What You Need (Identifying Project Resources) (Download) Operations, LAP-QS-019
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-531 -

All types of projects require resources, even the simplest one. Without resources, you would not be able to achieve the project goal. Get What You Need (Identifying Project Resources) explains the different types of resources and guides students through the step-by-step process of identifying resources. With relevant examples and hands-on activities, students will master this skill and become stronger project managers.LAPs are comprehensive instructional packages that include all elements of a...

LAP-OP-675, Projects With Principles (Ethics in Project Management) (Download) Operations
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-OP-675 -

Many traits are beneficial to project management. One of the most important ways to lead a project to success is by being ethical. Projects With Principles (Ethics in Project Management) teaches students the importance of being ethical throughout the course of a project. Students will also learn about common ethical dilemmas in project management, as well as ways to be ethical role models to project team members. LAPs are comprehensive instructional packages that include all elements of a...

LAP-PD-001, About Time (Time Management) (Download) Professional Development, Personal Development
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-001 -

Time-management skills can help students keep up in school, keep up with friends and family, and still have time left over for the activities they enjoy. Time is a valuable natural resource that we must use wisely. This LAP teaches the importance of time management, general principles of time management, and a step-by-step process for creating your own time-management plan.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PD-002, Brand Me (Personal Appearance) (Download) LAP-PD-005, Professional Development, Job Seeking, Employability, Job Application, Emotional Intelligence, Workplace
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-002 -

Help your students understand how their personal appearance impacts their self-confidence, self-concept, self-esteem, and image that they present to others. Brand Me (Personal Appearance) teaches students the importance of a strong personal brand in interviews and in professional success. The provided examples, activities, videos, and more teach students the importance of making good first impressions, dressing appropriately, and developing good grooming and health habits.LAPs are...

LAP-PD-012, Imagine That (Demonstrating Creativity) (Download) Professional Development, Leadership, Entrepreneurship
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-012 -

With the right attitude and effort, anyone can develop and demonstrate creativity. Teach your students how to enhance their skills and follow the creative process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about demonstrating creativity, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical...

LAP-PD-016, Go for the Goal (Goal Setting) (Download) Professional Development, Personal Development, Self Esteem, Values, Workplace, Co-op
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-016 -

Dreams and goals aren’t the same thing—if you want to accomplish something, you need to set a goal! This LAP explains the benefits and basics of goals, from the types of goals to the steps of the goal setting process. It also demonstrates what makes a goal SMART and effective.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about goal setting, a...

LAP-PD-017, Weigh Your Options (Decision-Making) (Download) Professional Development, Leadership, Problem Solving, LAP-PD-010
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-017 -

Decision-making skills are crucial for success in life, so prepare your students with Weigh Your Options. Not only does this LAP explain the benefits of using a decision-making model to make good decisions at home, school, and work, but it also teaches students an organized way to make decisions. The LAP provides student activities that promote critical thinking and include opportunities to make hypothetical personal and business decisions in their daily lives.LAPs are comprehensive...

LAP-PD-025, Go For It! (Careers in Business) (Download) LAP-PD-015, Professional Development
Price: $68.00
View
(1)
Availability: In Stock
MBA Research Item #: LAP-PD-025 -

Careers in business come in many shapes and sizes. The possibilities are endless, but it’s important to know what options are available. Teach your students more about different business careers and what it takes to succeed in the business world. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about careers in business, a (So What?) discussion...

LAP-PD-051, Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing) (Download) LAP-PD-006, Professional Development
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-051 -

Events are everywhere! Whether events are large sporting events or small community picnics, they all create career opportunities in sport and event marketing. Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sport/event marketing careers. Activities, videos, and much more show students many careers available in sport/event marketing and how they can pursue...

LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship) (Download) Professional Development, LAP-PD-004
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-066 -

Do you have what it takes? It takes a lot to be a successful entrepreneur, including passion, determination, and creativity. This LAP explains characteristics and skills that all entrepreneurs need. It also details the benefits and risks of entrepreneurship and describes the differences between entrepreneurs, small-business owners, and managers. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout...

LAP-PD-077, No Problem (Demonstrating Problem-Solving Skills) (Download) Professional Development, Decision Making, Leadership, Co-op, LAP-PD-017
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-077 -

There’s more than one way to solve any problem! This LAP explains some common tools used in problem solving, including intuition, the seven-step approach, and brainstorming. It also details three categories of problems, describes the differences between types of problems, and illustrates why problem solving can help people accomplish their personal and professional goals.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PD-126, Ideas in Action (Innovation Skills) (Download) Professional Development, Entrepreneurship, LAP-PD-018
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-126 -

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Videos and activities expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality.LAPs are comprehensive instructional packages that include all...

LAP-PD-250, Do You Follow? (Adhering to Company Protocols and Policies) (Download) Professional Development, Ethics
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-250 -

Whether we like it or not, rules are a part of life – at home, at school, and at work. Learning how to adhere to organizational guidelines is an integral skill for students of all backgrounds and interests, as well as for current job-seekers and young professionals. In this LAP, students will learn the importance of company protocols, policies, and procedures, as well as the personal and organizational benefits of adhering to them.LAPs are comprehensive instructional packages that include all...

LAP-PD-251, Know the Code (Following Rules of Conduct) (Download) Professional Development, Ethics
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-251 -

We may not always like following them, but rules are an important part of life. Without rules, our world wouldn’t run very smoothly. Learning how to follow rules of conduct is essential to being a member of any organization, team, or workplace. This LAP will guide your students in learning what rules of conduct are, what consequences occur when rules are broken, and techniques to successfully follow rules of conduct.LAPs are comprehensive instructional packages that include all elements of a...

LAP-PD-252, Dont Cheat the Chain (Following Chain of Command) (Download) Professional Development
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-252 -

Businesses of all shapes, sizes, and industries implement chains of command to keep their operations flowing smoothly and efficiently. Whatever career path students decide to pursue, they will need to know how to work within a chain of command. In this LAP, students will discover the personal benefits of following the chain of command, as well as concrete steps for working within a hierarchical system. In the Gray Zone, students will be confronted with a situation in which personal...

LAP-PI-002, The Price Is Right (Nature of Pricing) (Download) Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-002 -

What makes an effective price? There’s no single factor, which means that pricing is much more difficult than simply placing a tag on an item! With this LAP, your students will learn about all the work that goes into each pricing decision, as well as how pricing affects every element of the marketing mix. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

LAP-PI-003, Make Cents (Factors Affecting Selling Price) (Download) Pricing, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-003 -

Every business goes through a unique process for pricing products. Pricing objectives differ for each company and price is affected by everything from economic conditions to competition in the marketplace. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PI-006, Tipping Point (Calculating Break-Even Point) (Download) LAP-PI-004, Pricing, Marketing, Budgeting, Recordkeeping, Financing, Math Applications
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-006 -

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-PI-047, Gauge Your Prices (Pricing the Sport/Event Product) (Download) LAP-PI-007, Pricing, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-047 -

Many sport and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. This LAP includes information, activities, examples,...

LAP-PM-001, Customer Service Supersized (The Role of Customer Service in Positioning/Image) (Download) Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-001 -

Customer service can help a company stand out above the competition and make a lasting impression on customers. Clearly, it’s important for a business’s success! This LAP explains how to focus on customers, use technology, offer great internal service, and study the competition to provide customer service that helps a business thrive. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PM-003, Mix and Match (The Nature of the Product Mix) (Download) Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-003 -

Deciding what products to offer is one of the most important decisions a company makes. Whether a business is adding a new product line or altering a product it already makes, a lot goes into product-mix decisions. This LAP explains the dimensions of the product mix and shows how product-mix strategies work. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes...

LAP-PM-004, Promises, Promises (Warranties and Guarantees) (Download) Product Management, Product Planning, Branding, Customer Service
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-004 -

In a teen’s world full of wireless smartphones, headphones, and laptops, warranties and guarantees are important. But what is guaranteed exactly? Do your students understand how warranties and guarantees benefit them and the businesses that provide them? Check out the LAP Promises, Promises (Warranties and Guarantees), with examples from Apple, Craftsman Tools, and Fairfield Inn & Suites, to help your students understand the basics of these agreements, how the law regulates them, and much...

LAP-PM-006, Its a Brand, Brand, Brand World! (Nature of Product Branding) (Download) Product Management, Product Planning, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-006 -

Product brands don’t simply appear—there’s a lot of time, money, and creativity behind each brand on the market! This LAP explains brand strategies and the components of a good brand name. It also details the important stages of the branding process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion...

LAP-PM-007, Protect and Serve (Consumer Protection) (Download) Product Management, Product Planning, Branding, Consumer Economics, Safety
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-007 -

In today’s world, there are millions and millions of consumer products available. Along with the many benefits these products provide, there are potential risks to the people who use them. Consumer-protection measures attempt to minimize these risks as much as possible. Teach your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs are comprehensive instructional packages that include all elements of a...

LAP-PM-008, Raise the Bar (Grades and Standards) (Download) Product Management, Product Planning, Branding, Consumer Economics
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-008 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

LAP-PM-010, Build Your Corporate Brand...Before Someone Builds It for You (The How-Tos of Corporate Branding) (Download) Product Management, Product Planning, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-010 -

It takes a lot more than just a product name and logo to make up a corporate brand! Brand promises, brand personalities, and core values are just a few of the important components that small-business owners must keep in mind when developing brands. This LAP outlines the steps business owners take when creating their own successful corporate brands. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout...

LAP-PM-014, Permission Granted (Developing a Sport/Event Licensing Program) (Download) Product Management, Product Planning, Branding, Sports Marketing, Business Law
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-014 -

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. Show students the main legal considerations involved, and give them a crash course on trademark basics. Take them on a guided tour through the process, teaching them how to select licensees and draft license agreements. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. The Complete LAP includes an 8-page, full-color handout for...

LAP-PM-016, Stand Out (Unique Selling Proposition) (Download) Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-016 -

A unique selling proposition shows a company’s special niche in the marketplace. Teach your students about USPs—what they are, why they’re important, and how to create them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about unique selling propositions, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case...

LAP-PM-017, Rapping Up Products (Nature of Product/Service Management) (Download) Product Management, Product Planning, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-017 -

Businesses of all sizes must learn how to manage their products and services if they want to be successful. This LAP explains the role that product/service management plays in marketing and describes how product/service managers help their companies get ahead. The LAP also shows the benefits that companies will get from product/service management and three main phases of the management process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PM-019, Getting Piece of Mind (Factors Used to Position Products/Services) (Download) Product Management, Product Planning, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-019 -

Every product needs a position! Using positioning, marketers show customers how a product is unique and different from all its competitors. Teach your students about this important marketing activity.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about factors used to position products/services, a (So What?) discussion of why it's important to...

LAP-PM-020, Corporate Identity (Nature of Corporate Branding) (Download) Product Management, Product Planning
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-020 -

What do brand identities, brand values, and brand personalities have in common? They’re all important parts of corporate brands. Building a corporate brand is an essential part of a business’s success! This LAP explains what corporate brands are and how companies tell their corporate brand stories.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PM-024, Get a Life (Cycle) (Product Life Cycles) (Download) LAP-PM-018, Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-024 -

Just like living things, products on the market experience a life cycle. In this LAP, students will learn the characteristics of each stage of the product life cycle as well as various marketing techniques used by companies during each stage. In the Gray Zone, students will consider the ethicality of selling products in foreign countries with less stringent employment, health, and safety regulations to boost profits on products in later stages of their life cycles. LAPs are comprehensive...

LAP-PM-040, Safe and Sound (Ethics in Product/Service Management) (Download) Emotional Intelligence, Workplace, Co-op
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-040 -

Between choosing wording for labels, selecting packaging materials, and monitoring product quality, product managers often face serious ethical dilemmas. In this LAP, students will examine several common ethical issues that product managers deal with on a daily basis – and gain an in-depth understanding of the importance of ethical behavior in product/service management. In the Gray Zone, students will consider the case of a product manager who is facing pressure to label a new product with...

LAP-PM-079, More Than a Ticket (Elements of Sport/Event Product) (Download) LAP-PM-015, Product Management, Branding, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-079 -

Footballs, jerseys, concerts, and conventions are just a few of a wide range of sport/event products. The variety of these and other sport/event products, along with their unique characteristics, make sport/event marketing an interesting and challenging task. More Than a Ticket (Elements of Sport/Event Product) uses activities, videos, and more to teach students about special considerations when marketing sports, events, and other sport/event products. LAPs are comprehensive instructional...

LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas) (Download) Product Management, Product Planning, LAP-PM-011
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-127 -

Businesses depend on new product ideas to help them anticipate and respond to market changes, stay ahead of the competition, and replace old products. But where do they look for inspiration? Businesses generate new ideas using techniques such as brainstorming, mind mapping, attribute listing, and many more. Use this LAP to help your students understand the importance of ideation to businesses, sources of new product ideas, and creative-thinking strategies. LAPs are comprehensive instructional...