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    Customer relationship management is more than just a type of software! It helps businesses identify valuable clients and tailor marketing strategies to generate more revenue and increase customer loyalty. Teach your students how businesses combine tech, strategies, processes, and people to develop and manage long-term relationships with customers.

    LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about customer relationship management, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.

    As an added bonus, instructors will receive a second version of the student guideā€”in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.

    Bring your discussions to life with the included PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 49 slides.