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Franchise Bible, 8th Edition: How to Buy a Franchise or Franchise Your Own Business Entrepreneurship, Hospitality, Tourism
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McGraw Hill Item #: RB-17-003 -

In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process and get your new franchise off the ground. If you’re thinking of buying a franchise, you’ll...

Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results Entrepreneurship
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McGraw Hill Item #: RB-13-005 -

Launch an All-Out Marketing AttackBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse...

Retail in Detail, 5th Edition Entrepreneurship, Merchandising
Price: $19.95
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McGraw Hill Item #: RB-13-008 -

If Retailing Is Your Dream, This Is the Guide To Help You Reach ItKnowing that your success depends on the details, experienced retail entrepreneur Ronald L. Bond leaves no question unanswered when it comes to reaching your dream of starting and running your own retail business. Bond provides comprehensive, step-by-step instructions, from planning the launch of your business to running your new venture. Learn how to:Budget for startup and establish a financial planSelect the ultimate location...