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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People Marketing, Customer Service
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McGraw Hill Item #: RB-13-013 -

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a...