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LAP-EI-064, Culture Club (The Nature of Organizational Culture) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-064 -

Organizational culture is an essential component of every workplace. In this LAP, students will discover the core components of organizational culture and how they shape employees’ life at work. They will learn the benefits of maintaining a positive culture, as well as the factors that influence a company’s culture. Students will also investigate organizational culture in the real world by researching successful companies such as Coca Cola and Walmart.LAPs are comprehensive instructional...

LAP-EI-075, It’s Up to You (Taking Responsibility for Decisions and Actions) (Download) Emotional Intelligence, Workplace, Co-op
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MBA Research Item #: LAP-EI-075 -

Responsibility is fundamental to success at school, at work, and in life. Teach your students about the benefits of being responsible, the consequences of being irresponsible, the traits responsible people possess, and the steps they can take to develop responsibility for their decisions and actions.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

LAP-EI-077, Commit to It! (Managing Commitments in a Timely Manner) (Download) Emotional Intelligence, Personal Development
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MBA Research Item #: LAP-EI-077 -

In today’s fast-paced society, nearly everyone has experienced the stress of being overcommitted. Learning how to manage commitments in a timely manner is an essential skill for everyone to develop. Commit to It! (Managing Commitments in a Timely Manner) helps students understand the concepts of committing and overcommitting, as well as reasons to manage commitments in a timely manner.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

LAP-EI-091, Worth the Risk (Assessing Risks of Personal Decisions) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-091 -

Life is full of decisions. Choosing cereal for breakfast is easy, but big decisions like choosing a career are difficult because they impact your life in a big way. The LAP Worth the Risk (Assessing Risks of Personal Decisions) will help your students learn how to assess and analyze risks of decisions that impact their lives and the lives of others. Activities and videos provide opportunities to discuss and assess the many different risks of personal decisions.LAPs are comprehensive...

LAP-EI-092, Embrace the Unknown (Developing a Tolerance for Ambiguity) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-092 -

Accepting the uncertainty of life is an important skill for everyone to develop. Embrace the Unknown (Developing a Tolerance for Ambiguity) teaches students about ambiguity and why it is important to tolerate it. It also includes step-by-step techniques to develop and demonstrate tolerance for ambiguity in their personal lives, in school, and in the workplace. The relevant examples and activities will help them connect this topic to their own lives.LAPs are comprehensive instructional packages...

LAP-EI-108, Do They Buy It? ("Selling" Ideas to Others) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-108 -

In today’s competitive workplace, it’s more important than ever to stand out from the crowd. So, how can students distinguish themselves from their peers? According to business professionals, learning how to effectively “sell” their ideas is a pretty good start. In this LAP, students will learn to master the key steps in the process of idea “selling” and gain real-life insight on why this skill is so important.LAPs are comprehensive instructional packages that include all elements of a...

LAP-EI-121, Win Them Over (Persuading Others) (Download) Emotional Intelligence, Leadership, Ethics, LAP-QS-010
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MBA Research Item #: LAP-EI-121 -

Why is persuading others so important? And what does it take to learn how to be persuasive? This LAP explains the many areas in which people use persuasion and lists the steps anyone can take to learn how to be more persuasive. It also explains the importance of personal credibility and how to develop it.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes...

LAP-EI-123, Rules to Live By (Nature of Ethics) (Download) Emotional Intelligence, Problem Solving, Decision Making, Co-op
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MBA Research Item #: LAP-EI-123 -

What does it mean to behave ethically? It takes a lot more than just following the law—it means doing what’s right, no matter what! This LAP explains how to determine if an issue is an ethical situation and details the consequences of unethical behavior. It also outlines eight important ethical principles that can help anyone make the right decisions.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-EI-124, What’s the Situation? (Reasons for Ethical Dilemmas) (Download) Emotional Intelligence, Ethics, Work-based Learning, Co-op Work Experience, Community-based Learning
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MBA Research Item #: LAP-EI-124 -

Pressure from others, greed, bad role models…these are all common reasons behind ethical dilemmas. This LAP explains why these reasons and others can place people in difficult ethical dilemmas. It also describes the difference between dilemmas and ethical dilemmas and explains the steps anyone can take to make the right decision, even when it’s tough.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-EI-125, Make the Right Choice (Recognizing and Responding to Ethical Dilemmas) (Download) Emotional Intelligence, Workplace, Co-op
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MBA Research Item #: LAP-EI-125 -

You want to make the right decisions when you encounter ethical dilemmas, but how do you know when you’re facing them? This LAP explains the characteristics of ethical dilemmas and shows how ethical principles can help you spot them. It also demonstrates the importance of responding to ethical dilemmas and outlines the steps anyone can take to figure out the best solutions.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-EI-126, Assess Yourself (Assessing Your Personal Behavior and Values) (Download) Emotional Intelligence, Character Development, Ethics, Personal Development
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MBA Research Item #: LAP-EI-126 -

Assess Yourself guides students to understanding their own personal values and behavior. This LAP explains what values and behaviors are, how they relate to one another, and the importance of assessing one’s personal values and behavior. It also leads students to discovering their personal values and acting in accordance with them. The engaging links and relevant examples demonstrate the importance and impact that values and behavior have on students’ lives, both now and in the future.LAPs are...

LAP-EI-127, Fair or Foul? (Demonstrating Fairness) (Download) Emotional Intelligence, Workplace, Co-op
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MBA Research Item #: LAP-EI-127 -

Fairness is the ability to make decisions and act without favoritism or self-interest. A person who acts with fairness is impartial, which means that s/he is not affected by personal bias or prejudice. Teaching your students how to demonstrate fairness is essential to their long-term success in their careers and personal lives. Use this LAP to guide your students to understanding what fairness is, what personal traits contribute to fairness, and how to treat others fairly.LAPs are...

LAP-EI-128, Trust in Me (Building Trust in Relationships) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-128 -

Whether it’s in the workplace or in your personal life, trust is essential. But trust doesn’t just occur naturally! It needs to be built in each important relationship. This LAP explains the techniques you can use to build trust and the characteristics that all trustworthy people possess.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-EI-129, Can We Talk? (Fostering Open, Honest Communication) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-129 -

Transparency is much more than just avoiding lies—it involves communicating openly and honestly with everyone, all the time. This LAP explains what it means to communicate openly and honestly, as well as the benefits of transparency. It also details the relationship between trust and transparency and outlines the techniques anyone can use to foster open, honest communication.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-EI-130, Genius Is a Team Sport (Collaborating With Others) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-130 -

Collaborating with others is essential for success in today’s project-oriented workplace. Genius Is a Team Sport (Collaborating With Others) teaches students the importance of collaborating, its key benefits, and effective collaboration techniques. This LAP includes engaging activities, videos, and more that enable students to become effective team members. Teach your students how to use their best skills and talents, along with the knowledge of others, to complete difficult tasks and achieve...

LAP-EI-131, Be the Change (Nature of Ethical Leadership) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-131 -

Be the Change explains the difference between ethics, leadership, and ethical leadership, focusing on developing ethical leadership skills. This LAP includes information about what makes an ethical leader and how ethical leaders respond to dilemmas in different situations. It also includes hands-on activities and current links that will make the concept of ethical leadership practical and relevant for students.LAPs are comprehensive instructional packages that include all elements of a...

LAP-EI-132, Practice What You Preach (Modeling Ethical Behavior) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-132 -

Practice What You Preach provides students with the skills they need to model ethical behavior. This LAP explains why ethical behavior is important and the way that people learn how to behave ethically through others’ examples. This LAP provides step-by-step instructions so students can learn how to model ethical behavior. With engaging activities and relevant examples, students will gain the necessary skills to become ethical leaders in the future.LAPs are comprehensive instructional packages...

LAP-EI-133, A Force for Good (Inspiring Others) (Download) Emotional Intelligence, Leadership
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MBA Research Item #: LAP-EI-133 -

Inspired people fill history books – from musicians to artists to world-class athletes, inspiration is the common bond uniting many successful individuals. In this LAP, students will discover the importance of inspiration within organizations and groups of all shapes and sizes. They will learn how to harness the power of inspiration to bring out the best in the people around them, improving their leadership skills and interpersonal relationships along the way.LAPs are comprehensive...

LAP-EI-134, Unfollow the Crowd (Challenging the Status Quo) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-134 -

Teach your students to think critically and challenge the status quo. Unfollow the Crowd (Challenging the Status Quo) explains the reasons for herd mentality and offers strategies to question ingrained practices that limit people and prevent innovation. Videos and activities provide opportunities to challenge groupthink and status quo behavior and to reflect on the qualities that all great leaders have in common.LAPs are comprehensive instructional packages that include all elements of a...

LAP-EI-135, Power Play (Using Power Appropriately) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-135 -

Chances are, most students will find themselves in a position of power at some point in their lives. But do they know how to use that power to reach their goals? In this LAP, students will learn about the different types of power and how to use them appropriately so that they can become effective and respected leaders. In the Gray Zone, students will examine the tricky situation facing individuals that suddenly have authority over their peers and friends.LAPs are comprehensive instructional...

LAP-EI-136, Pick a Side (Considering Conflicting Viewpoints) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-136 -

From selecting a career path to participating in politics, learning how to consider different perspectives is an essential life skill. In this LAP, students will learn how to appropriately consider new and different ideas so that they can make well-informed decisions at school, at work, and in life. Students will gain hands-on experience with opposing opinions through the individual and group activities, where they will use the Internet to research topics relevant to their own lives.LAPs are...

LAP-EI-137, Choose for the Future (Assessing the Long-Term Value and Impact of Actions on Others) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-137 -

Each choice we make and action we take has value because it creates consequences. The consequences may be positive or negative, short term or long term. And, they affect others as well as ourselves. Teach your students to assess the long-term value and impact of their actions on the world around them.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

LAP-EI-138, Sincerely Yours (Demonstrating Honesty and Integrity) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-138 -

When employers are asked what skills they value most in employees, integrity and honesty always top the list. But what exactly are honesty and integrity, and why are they important? How can you demonstrate these highly valued traits in school, at work, or in your everyday life? Use this LAP to teach your students how to demonstrate honesty and integrity so they can achieve success in their own lives and improve the world around them.LAPs are comprehensive instructional packages that include...

LAP-EI-139, Dont Jump to Conclusions! (Recognizing and Overcoming Personal Biases and Stereotypes) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-139 -

Don’t Jump to Conclusions! provides the essential knowledge students need to recognize and overcome their own personal bias. This LAP includes comprehensive explanations of bias, unconscious bias, stereotypes, prejudice, and discrimination, with real-life examples that students will relate to. It also teaches students to identify their own biases and overcome them so they can embrace diversity and treat others with fairness and respect.LAPs are comprehensive instructional packages that include...

LAP-EI-140, More Than Just Talk (Effective Communication) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-140 -

Employers have consistently ranked communication skills as one of the most desirable traits in new employees. In this LAP, students will learn the importance of effective communication skills as well as techniques for overcoming barriers to communication. Students will discover how communication plays a role in their everyday lives, and how their ability to communicate can help them achieve their personal and professional goals.LAPs are comprehensive instructional packages that include all...

LAP-EI-141, Gimme Five! (Recognizing/ Rewarding Others) (Download) Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-141 -

Increased self-esteem, more meaningful relationships, improved group morale…the benefits of giving praise are practically endless. In this LAP students will learn how to give effective recognition, helping them develop the leadership and interpersonal skills that they need to succeed in the modern workplace. For example, in the Gray Zone, students will examine the case of a restaurant manager who feels that praise is unnecessary – and determine for themselves just how important recognition...

LAP-EI-240, Hustle! (Taking Initiative at Work) (Download) LAP-EI-002, Emotional Intelligence
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MBA Research Item #: LAP-EI-240 -

Initiative is an extremely important skill in all types of careers. Teach your students about it with Hustle! They’ll learn why initiative is necessary and how they can demonstrate it at work. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about taking initiative at work, a (So What?) discussion of why it's important to learn, ideas (Make it...

LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies) (Download) Entrepreneurship, Management, Research, Marketing Research
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MBA Research Item #: LAP-EN-038 -

Businesses and entrepreneurs must test their ideas before jumping in feet-first. They accomplish this task by conducting feasibility studies. Teach your students about feasibility studies—why businesses conduct them, what they include, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about feasibility studies, a (So...

LAP-EN-044, Ethical Excellence (Ethics in Entrepreneurship) (Download)
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MBA Research Item #: LAP-EN-044 -

Starting and running a successful, well-respected company doesn’t just require business smarts – it requires dedication to ethical principles and a commitment to doing what’s right. In this LAP, students will explore several common ethical dilemmas associated with starting a company, and will discover the importance of using ethics as a “compass” when beginning a new business venture. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

LAP-FI-002, Give Credit Where Credit Is Due (Credit and Its Importance) (Download)
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MBA Research Item #: LAP-FI-002 -

Credit helps people buy now and pay later. This LAP explains the types of credit, who offers it, and the costs that businesses and individuals pay for using it. It also illustrates the reasons why businesses offer credit and the benefits consumers get from using credit, along with the laws that attempt to make credit fair for everyone. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-FI-004, Watch Your Bottom Line (Income Statements) (Download) Financial Management, Budgeting, Recordkeeping, Financing
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MBA Research Item #: LAP-FI-004 -

Do your students understand how important income statements are to businesses? If not, help them learn with Watch Your Bottom Line. This LAP teaches students what income statements should include, how to create them, and how businesses use income statements and ratios to analyze their financial information. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. The Complete LAP includes an 8-page, full-color handout for students (with...

LAP-FI-007, Money Matters (Role of Finance) (Download) Financial Management, Credit
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MBA Research Item #: LAP-FI-007 -

Finance can be a tricky subject, but you can help your students learn all about it with Money Matters. This LAP will teach students how finance helps a business set goals, plans and controls a company’s spending, and more! Money Matters also explains complicated concepts, like capital investment decisions and working capital management, in a clear, easy-to-understand manner. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. The...

LAP-FI-009, By the Numbers (The Need for Financial Information) (Download) Financial Management, Budgeting, Recordkeeping, Financing, Accounting
Price: $68.00
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MBA Research Item #: LAP-FI-009 -

Businesses must gather and organize their financial information. Teach your students about the types of financial information businesses use as well as how they use it. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the need for financial information, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for...

LAP-FI-010, The Right Balance (The Nature of Balance Sheets) (Download) Financial Management, Budgeting, Recordkeeping, Financing, Accounting
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MBA Research Item #: LAP-FI-010 -

Just like a snapshot, a financial statement called the balance sheet captures an exact moment in time—for a company’s finances. Teach your students what balance sheets are and why they’re important. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature of balance sheets, a (So What?) discussion of why it's important to learn, ideas...

LAP-FI-011, Running the Numbers (Cost-Benefit Analysis) (Download) Financial Management, Management
Price: $68.00
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MBA Research Item #: LAP-FI-011 -

When making important decisions, people weigh the pros and cons, contemplate the risks and rewards, and analyze the costs and benefits. Businesses go through a similar process when making decisions. Teach your students more about cost-benefit analysis. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about cost-benefit analysis, a (So What?)...

LAP-FI-077, Invest for Success (Types of Investments) (Download) Financial Planning
Price: $68.00
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MBA Research Item #: LAP-FI-077 -

Where there’s risk, there’s reward! This LAP covers this fundamental investing concept, explains how investors know if they’re risk-tolerant or risk-averse, and goes over common lending and ownership investments, such as stocks and bonds. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about types of investments, a (So What?) discussion of why...

LAP-FI-085, Show Me the Money (Nature of Accounting) (Download) LAP-FI-005, Budgeting, Recordkeeping, Financing
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MBA Research Item #: LAP-FI-085 -

Though it might not seem as “glamorous” as inventing new products or creating marketing campaigns, accounting is an absolutely vital part of business success. Teach your students about the importance of accounting—what it is, why businesses need it, and how they use it. Explain to them the difference between managerial and financial accounting, and help them discover each step in the accounting cycle. LAPs are comprehensive instructional packages that include all elements of a...

LAP-FI-091, Count the Cash (Cash Flow Statements) (Download) LAP-FI-006, Financial Management, Budgeting, Recordkeeping, Financing
Price: $68.00
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MBA Research Item #: LAP-FI-091 -

Open your students’ eyes to the significance of cash flow in business! The LAP Count the Cash explains the importance of maintaining a positive cash flow to pay expenses, invest, and expand a business. It includes discussions of how entrepreneurs find funding and manage cash with limited resources as well as the challenge of managing inconsistent cash flows due to seasonal business. An explanation of how cash flow is determined is also included. LAPs are comprehensive instructional packages...

LAP-FI-099, Build Your Game Plan (Developing a Company/Department Budget) (Download) Financial Management, Budgeting, Recordkeeping, Financing, Entrepreneurship
Price: $68.00
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MBA Research Item #: LAP-FI-099 -

Planning ahead is important in life and in business! Budgeting is essential for financial success. Teach your students about budget components, formats, strategies, and how to develop an effective budget for their company or department. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about budgeting, a (So What?) discussion of why it's important...

LAP-FI-106, Money Tracks (Nature of Budgets) (Download) Financial Management, LAP-FI-003
Price: $68.00
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MBA Research Item #: LAP-FI-106 -

Running a business without a budget is like trying to steer a ship on a cloudy day without a compass—it’s far too easy to sail off course. Money Tracks helps you teach your students why budgets are so important, prepares you to discuss various types of budgets, and maps out your discussion of the characteristics that effective budgets possess. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

LAP-FI-343, Control Issues (Internal Accounting Controls) (Download)
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MBA Research Item #: LAP-FI-343 -

Internal accounting controls, such as separation of duties, documentation, and auditing, are the safeguards meant to protect a business’s financial assets and information against loss from error or fraud. Teach your students what these controls are and why they’re so important! LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about internal...

LAP-FI-351, With Due Care (The Role of Ethics in Accounting) (Download) Financial Management
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MBA Research Item #: LAP-FI-351 -

Accountants provide an important service to society, and therefore, they have a duty to be ethical. With Due Care (The Role of Ethics in Accounting) describes the importance of ethics to all types of accountants. It focuses on the purpose of ethics in accounting and the benefits that businesses receive from ethical accounting practices. This LAP also explains several key principles that accountants should follow to maintain ethical behavior.LAPs are comprehensive instructional packages that...

LAP-FI-355, Money Morals (The Role of Ethics in Finance) (Download) Financial Management
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MBA Research Item #: LAP-FI-355 -

Ethics are essential for success in finance. Money Morals (The Role of Ethics in Finance) takes an in-depth look at the role that ethics play in finance. It explains why ethics are so important to financial professionals and identifies factors that lead to unethical actions in finance. This LAP also discusses strategies that promote ethical behavior in finance.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

LAP-HR-035, People Pusher (Nature of Human Resources Management) (Download) Recruiting, Training, Employing, Careers
Price: $68.00
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MBA Research Item #: LAP-HR-035 -

Successful business organizations depend on their employees, or human resources. Managing human resources involves a lot more than just interviewing and hiring! HR managers administer benefits, oversee training and development, ensure compliance, and more. This LAP shows students just how influential the HR function is in every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

LAP-HR-411, Moral Mediators (Ethics in Human Resources Management) (Download)
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MBA Research Item #: LAP-HR-411 -

From handling sensitive issues such as discrimination and harassment to determining compensation plans and reward systems, HR managers often face serious ethical dilemmas. In this LAP, students will delve into the issues facing human resources professionals in today’s modern workplace, gaining an in-depth understanding of how ethics play a role in HR management. In the activity Hershey’s: An Ethical Chocolate Company, students will discover how a real-world human resources department uses an...

LAP-HR-493, Take the Lead! (Leadership in Organizations) (Download) Management, Professional Development, Recruiting, Training, Employing, LAP-HR-036
Price: $68.00
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MBA Research Item #: LAP-HR-493 -

Being a leader means influencing, motivating, and empowering followers to be creative, learn new skills, and strive toward organizational goals. Teach your students how effective leadership can help a business to be more productive, its employees to be more creative and skilled, and its leaders to enjoy both internal and external rewards. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

LAP-IM-002, Get the Facts Straight (Marketing-Information Management) (Download) Marketing
Price: $68.00
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MBA Research Item #: LAP-IM-002 -

Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And, where do businesses get this information? From marketing-information management systems. Marketing-information management systems are responsible for continuously gathering, sorting, analyzing, evaluating, and distributing needed marketing information. LAPs are comprehensive instructional packages that include all...

LAP-IM-010, Seek and Find (Marketing Research) (Download) Information Management, Marketing, LAP-IM-005
Price: $68.00
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MBA Research Item #: LAP-IM-010 -

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants Apple, Taco Bell, Lego, and Hershey. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...