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LAP-EI-131, Be the Change (Nature of Ethical Leadership) (Download) EI:131, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-131 -

Be the Change explains how to develop ethical leadership skills. This LAP includes information about what makes an ethical leader and how ethical leaders respond to dilemmas in different situations. It also includes hands-on activities and current links that will make the concept of ethical leadership practical and relevant for students. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes...

LAP-EI-132, Practice What You Preach (Modeling Ethical Behavior) (Download) EI:132, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-132 -

Practice What You Preach (Modeling Ethical Behavior) provides students with the skills they need to model ethical behavior. This LAP explains why ethical behavior is important, demonstrates how people learn by example to behave ethically and provides step-by-step instructions so students can learn how to model ethical behavior. With engaging activities and relevant examples, students will gain the necessary skills to become ethical leaders in the future. LAPs (Learning Activity Packages) are...

LAP-EI-133, A Force for Good (Inspiring Others) (Download) EI:133, Emotional Intelligence, Leadership
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MBA Research Item #: LAP-EI-133 -

Inspired people fill history books—from musicians and artists to world-class athletes, inspiration is the common factor uniting many successful individuals. In this LAP, students will discover the importance of inspiration within organizations and groups of all shapes and sizes. They will learn how to harness the power of inspiration to bring out the best in the people around them, improving their leadership skills and interpersonal relationships along the way. LAPs (Learning Activity...

LAP-EI-134, Unfollow the Crowd (Challenging the Status Quo) (Download) EI:134, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-134 -

Teach your students to think critically and challenge the status quo. Unfollow the Crowd (Challenging the Status Quo) explains the reasons for herd mentality and offers strategies to question ingrained practices that limit people and prevent innovation. Videos and activities provide opportunities to challenge groupthink and status quo behavior and to reflect on the qualities that all great leaders have in common. LAPs (Learning Activity Packages) are comprehensive instructional packages that...

LAP-EI-135, Power Play (Using Power Appropriately) (Download) EI:135, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-135 -

Chances are, most students will find themselves in a position of power at some point in their lives. But do they know how to use that power to reach their goals? In this LAP, students will learn about the different types of power and how to use them appropriately so that they can become effective and respected leaders. In the Gray Zone, students will examine the tricky situation facing individuals that suddenly have authority over their peers and friends. LAPs (Learning Activity Packages) are...

LAP-EI-136, Pick a Side (Considering Conflicting Viewpoints) (Download) EI:136, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-136 -

From selecting a career path to participating in politics, learning how to consider different perspectives is an essential life skill. In this LAP, students will learn how to appropriately consider new and different ideas so that they can make well-informed decisions at school, at work, and in life. Students will gain hands-on experience with opposing opinions through the individual and group activities, where they will use the internet to research topics relevant to their own lives. LAPs...

LAP-EI-137, Choose for the Future (Assessing the Long-Term Value and Impact of Actions on Others) (Download) EI:137, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-137 -

Every choice you make matters. Teach your students about positive and negative consequences, the difference between short-term and long-term consequences, and the benefits of assessing the long-term value and impact of actions on others. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about assessing the long-term...

LAP-EI-138, Sincerely Yours (Demonstrating Honesty and Integrity) (Download) EI:022, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-138 -

Carrying out our lives with honesty and integrity is the best way to earn trust and respect among our family, friends, and peers. Failing to do so can alienate others and can have long-lasting consequences not just for others, but for ourselves. Teach your students about the power of building an ethical framework and living honestly. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

LAP-EI-140, More Than Just Talk (Effective Communication) (Download) EI:007, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-140 -

Employers have consistently ranked communication skills as one of the most desirable traits in new employees. In this LAP, students will learn the importance of effective communication skills as well as techniques for overcoming barriers to communication. Students will discover how communication plays a role in their everyday lives and how their ability to communicate can help them achieve their personal and professional goals. LAPs (Learning Activity Packages) are comprehensive instructional...

LAP-EI-141, Gimme Five! (Recognizing/ Rewarding Others) (Download) EI:014, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-141 -

Increased self-esteem, more meaningful relationships, improved group morale… The benefits of giving praise are practically endless. In this LAP, students will learn how to give effective recognition, helping them develop the leadership and interpersonal skills they need to succeed in the modern workplace. For example, in The Gray Zone, students will examine the case of a restaurant manager who feels that praise is unnecessary—and determine for themselves just how important recognition really...

LAP-EI-240, Hustle! (Taking Initiative at Work) (Download) EI:024, LAP-EI-002, Emotional Intelligence
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MBA Research Item #: LAP-EI-240 -

Initiative is an extremely important skill in all types of careers. Teach your students about it with Hustle! They’ll learn why initiative is necessary and how they can demonstrate it at work. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about taking initiative at work, a (So What?) discussion of why it's important to learn, ideas (Make it...

LAP-EI-902, Assess for Success (Assessing Personal Strengths and Weaknesses) (Download) EI:017, LAP-EI-017, Emotional Intelligence, Personal Development, Careers, Workplace, Co-op
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MBA Research Item #: LAP-EI-902 -

We all work best when we capitalize on our strengths and minimize our weaknesses. This LAP explains how self-assessments can help people increase opportunities for career success, ace their interviews, make better decisions, work well in teams, and more! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about assessing...

LAP-EI-903, Grin and Bear It (Using Feedback for Personal Growth) (Download) EI:003, LAP-EI-015, Emotional Intelligence, Personal Development, Professional Development, Workplace, Co-op
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MBA Research Item #: LAP-EI-903 -

Everybody receives feedback, whether it’s in a report card, a performance evaluation, or simply a conversation with a customer. This LAP describes different types of feedback and explains how everyone can learn to better handle criticism. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about using feedback for...

LAP-EI-909, Lead the Way (Concept of Leadership) (Download) EI:009, LAP-EI-016, Emotional Intelligence, Professional Development, Workplace, Co-op
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MBA Research Item #: LAP-EI-909 -

Leadership is important in many areas of life. We rely on strong leaders for ourselves, and often, others rely on us for leadership as well. Help your students explore the need for good leadership in the workplace. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about leadership, a (So What?) discussion of why it's...

LAP-EI-911, Its a Group Thing (Consensus Building) (Download) LAP-EI-019, EI:011, Emotional Intelligence, Leadership
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MBA Research Item #: LAP-EI-911 -

In any group situation, it can be hard for everyone to agree—that’s where consensus building comes in! This LAP explains what consensus is and isn’t, the advantages and disadvantages of using it, and the steps any group can take to build consensus. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about consensus...

LAP-EI-912, Win Them Over (Persuading Others) (Download) EI:012, LAP-EI-121, Emotional Intelligence, Leadership, Ethics, LAP-QS-010
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MBA Research Item #: LAP-EI-912 -

Persuading people isn’t the same as forcing them to agree with you—in fact, it’s a skill that requires effort, attention, and practice! This LAP explains the uses of persuasion, the steps it takes to become persuasive, and the techniques anyone can use to become more persuasive. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

LAP-EI-915, Stop the Madness (Conflict Resolution) (Download) LAP-EI-007, EI:015, Emotional Intelligence, Personal Development, Character Development, Business Behavior, Team Building, Teamwork
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MBA Research Item #: LAP-EI-915 -

Conflict is a natural part of life. From disagreements at home, at school, and at work, students are exposed to conflict practically every day. In this LAP, students will learn how to successfully resolve conflicts, helping them build positive, resilient relationships with their peers and coworkers. Students will discover their personal conflict management style—and learn how to interact with people that handle conflict differently. LAPs (Learning Activity Packages) are comprehensive...

LAP-EI-917, Dont Jump to Conclusions! (Recognizing and Overcoming Personal Biases and Stereotypes) (Download) EI:017, LAP-EI-139, Emotional Intelligence, Ethics
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MBA Research Item #: LAP-EI-917 -

Don’t Jump to Conclusions! provides the essential knowledge students need to recognize and overcome their own personal biases. This LAP includes comprehensive explanations of bias, unconscious bias, stereotypes, prejudice, and discrimination with real-life examples that students will relate to. It also teaches students how to identify and overcome their own biases so they can embrace diversity and treat others with fairness and respect. LAPs (Learning Activity Packages) are comprehensive...

LAP-EI-918, Youve Got Personality (Personality Traits in Business) (Download) LAP-EI-009,EI:018, Emotional Intelligence, Business Behavior, Work-based Learning, Co-op Work Experience, Community-based Learning
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MBA Research Item #: LAP-EI-918 -

Everyone has their own unique personality, but some personality traits are more desirable than others. You've Got Personality will teach your students how to develop the personality traits they need to succeed in business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about personality traits in business, a (So...

LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies) (Download) EN:038, Entrepreneurship, Management, Research, Marketing Research
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MBA Research Item #: LAP-EN-038 -

When businesses consider new ventures, they need to find out whether or not they can succeed. Teach your students about feasibility studies—why businesses conduct them, what they include, and the benefits they provide. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about conducting feasibility studies, a (So What?)...

LAP-EN-044, Ethical Excellence (Ethics in Entrepreneurship) (Download) EN:044
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MBA Research Item #: LAP-EN-044 -

Starting and running a successful, well-respected company doesn’t just require business smarts—it requires dedication to ethical principles and a commitment to doing what’s right. In this LAP, students will explore several common ethical dilemmas associated with starting a company and will discover the importance of using ethics as a “compass” when beginning a new business venture. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-FI-002, Give Credit Where Credit Is Due (Credit and Its Importance) (Download) FI:002
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MBA Research Item #: LAP-FI-002 -

Buy now and pay later! This LAP explains the types of credit, where they come from, and the benefits and costs of credit. It also describes the laws that regulate credit. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about credit and its importance, a (So What?) discussion of why it's important to learn, ideas...

LAP-FI-077, Invest for Success (Types of Investments) (Download) FI:077, Financial Planning
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MBA Research Item #: LAP-FI-077 -

Where there’s risk, there’s reward! This LAP explains how investors know whether they’re risk-tolerant or risk-averse and covers the differences between lending investments and ownership investments. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about types of investments, a (So What?) discussion of why it's...

LAP-FI-085, Show Me the Money (Nature of Accounting) (Download) FI:085, LAP-FI-005, Budgeting, Recordkeeping, Financing
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MBA Research Item #: LAP-FI-085 -

Though it might not seem as “glamorous” as inventing new products or creating marketing campaigns, accounting is an absolutely vital part of business success. Teach your students about the importance of accounting—what it is, why businesses need it, and how they use it. Explain to them the difference between managerial and financial accounting, and help them discover each step in the accounting cycle. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

LAP-FI-091, Count the Cash (Cash Flow Statements) (Download) FI:091, LAP-FI-006, Financial Management, Budgeting, Recordkeeping, Financing
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MBA Research Item #: LAP-FI-091 -

Open your students’ eyes to the significance of cash flow in business! Count the Cash (Cash Flow Statements) explains the importance of maintaining a positive cash flow to pay expenses, invest, and expand a business. It includes discussions of how entrepreneurs find funding and manage cash with limited resources, as well as the challenges of managing inconsistent cash flow due to seasonal business. Students will also learn how cash flow is determined. LAPs (Learning Activity Packages) are...

LAP-FI-093, The Right Balance (The Nature of Balance Sheets) (Download) FI:093, LAP-FI-010, Financial Management, Budgeting, Recordkeeping, Financing, Accounting
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MBA Research Item #: LAP-FI-093 -

The balance sheet is one of a business's key financial statements. This LAP discusses the accounting equation, who uses balance sheets, and balance sheet components, including assets, liabilities, and owner’s equity. Teach your students what balance sheets are and why they're important. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-FI-094, Watch Your Bottom Line (Income Statements) (Download) FI:094, LAP-FI-004, Financial Management, Budgeting, Recordkeeping, Financing
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MBA Research Item #: LAP-FI-094 -

What do the terms earnings statement, operating statement, and profit-and-loss statement have in common? They're all names for the income statement. Help your students learn about these important financial documents with Watch Your Bottom Line. Readers will gain an in-depth knowledge of the various components of income statements and will discover why it’s so important for these documents to be accurate and up to date. LAPs (Learning Activity Packages) are comprehensive instructional packages...

LAP-FI-099, Build Your Game Plan (Developing a Company/Department Budget) (Download) FI:099, Financial Management, Budgeting, Recordkeeping, Financing, Entrepreneurship
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MBA Research Item #: LAP-FI-099 -

Budgeting is essential for financial success. Teach your students about budget components, formats, strategies, and how to develop an effective budget for their company or department. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about developing a company/department budget, a (So What?) discussion of why it's...

LAP-FI-106, Money Tracks (Nature of Budgets) (Download) FI:106, Financial Management, LAP-FI-003
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MBA Research Item #: LAP-FI-106 -

Running a business without a budget is like trying to steer a ship on a cloudy day without a compass—it’s far too easy to sail off course. Money Tracks helps you teach your students why budgets are so important, prepares you to discuss various types of budgets, and maps out your discussion of the characteristics that effective budgets possess. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-FI-343, Control Issues (Internal Accounting Controls) (Download) FI:343
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MBA Research Item #: LAP-FI-343 -

Internal accounting controls, such as separation of duties, documentation, and auditing, help protect a business against error and fraud. Teach your students what these controls are and why they’re so important! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about internal accounting controls, a (So What?)...

LAP-FI-351, With Due Care (The Role of Ethics in Accounting) (Download) FI:351, Financial Management
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MBA Research Item #: LAP-FI-351 -

Accountants provide an important service to society, and therefore, they have a duty to be ethical. With Due Care (The Role of Ethics in Accounting) describes the importance of ethics to all types of accountants. It focuses on the purpose of ethics in accounting as well as the benefits businesses receive from ethical accounting practices. This LAP also explains several key principles accountants should follow to maintain ethical behavior. LAPs (Learning Activity Packages) are comprehensive...

LAP-FI-354, Money Matters (Role of Finance) (Download) FI:354, LAP-FI-007, Financial Management, Credit
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MBA Research Item #: LAP-FI-354 -

Finance affects just about every aspect of a business. In this engaging LAP, students will discover the various responsibilities of financial managers and explore the relationship between finance and other business functions. In the Gray Zone, students will explore a challenging ethical dilemma commonly faced by finance professionals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

LAP-FI-355, Money Morals (The Role of Ethics in Finance) (Download) FI:355, Financial Management
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MBA Research Item #: LAP-FI-355 -

Ethics are essential for success in finance. Money Morals (The Role of Ethics in Finance) takes an in-depth look at the role that ethics play in finance. It explains why ethics are so important to financial professionals and identifies factors that can lead to unethical actions in finance. This LAP also discusses strategies that help promote ethical behavior in finance. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-FI-357, Running the Numbers (Cost-Benefit Analysis) (Download) FI:357, LAP-FI-011, Financial Management, Management
Price: $68.00
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MBA Research Item #: LAP-FI-357 -

Just like individuals, businesses weigh risks and rewards when making important decisions. Teach your students more about cost-benefit analysis. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about cost-benefit analysis, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate...

LAP-FI-579, By the Numbers (The Need for Financial Information) (Download) FI:579, LAP-FI-009, Financial Management, Budgeting, Recordkeeping, Financing, Accounting
Price: $68.00
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MBA Research Item #: LAP-FI-579 -

Financial information is important for all of us – but especially important for businesses! Using this LAP, teach your students about the types of financial information businesses use as well as how they use it. In the activities, students will get hands-on experience with financial information, helping them better understand the various characteristics of quality financial information. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-HR-410, People Pusher (Nature of Human Resources Management) (Download) HR:410, LAP-HR-035, Recruiting, Training, Employing, Careers
Price: $68.00
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MBA Research Item #: LAP-HR-410 -

Human resources management is a lot more than just interviewing and hiring! HR managers administer benefits, oversee training and development, ensure compliance, and more. This LAP shows students just how influential the HR function is in every business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about human...

LAP-HR-411, Moral Mediators (Ethics in Human Resources Management) (Download) HR:411
Price: $68.00
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MBA Research Item #: LAP-HR-411 -

From handling sensitive issues such as discrimination and harassment to determining compensation plans and reward systems, HR managers often face serious ethical dilemmas. In Moral Mediators, students will delve into the issues facing human resources professionals in today’s modern workplace, gaining an in-depth understanding of how ethics play a role in HR management. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-HR-493, Take the Lead! (Leadership in Organizations) (Download) HR:493, Management, Professional Development, Recruiting, Training, Employing, LAP-HR-036
Price: $68.00
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MBA Research Item #: LAP-HR-493 -

Teach your students how effective leadership can help a business be more productive, its employees be more creative and skilled, and its leaders enjoy both internal and external rewards. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about leadership in organizations, a (So What?) discussion of why it's important to...

LAP-IM-001, Get the Facts Straight (Marketing-Information Management) (Download) LAP-IM-002, IM:001, Marketing
Price: $68.00
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MBA Research Item #: LAP-IM-001 -

Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And where do businesses get this information? From marketing information systems. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-IM-010, Seek and Find (Marketing Research) (Download) IM:010, Information Management, Marketing, LAP-IM-005
Price: $68.00
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MBA Research Item #: LAP-IM-010 -

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants such as Apple, Taco Bell, and the LEGO Group. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-IM-012, Data Do It (Need for Marketing Data) (Download) IM:012, Information Management, Market Research, Marketing
Price: $68.00
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MBA Research Item #: LAP-IM-012 -

Teach your students about the types of data that marketers need for effective decision-making, where marketers can locate data, how marketers use data, and how data usage can impact business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the need for marketing data, a (So What?) discussion of why it's...

LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management) (Download) IM:025
Price: $68.00
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MBA Research Item #: LAP-IM-025 -

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

LAP-IM-184, Data Diving (Identifying Marketing Data) (Download) IM:184, Information Management, Marketing, LAP-IM-011
Price: $68.00
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MBA Research Item #: LAP-IM-184 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision-making. Teach your students how to identify useful marketing data from both internal and external sources. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying marketing data, a...

LAP-IM-281, Whats the Source? (Obtaining Marketing-Research Data) (Download) IM:281, LAP-IM-015, Information Management
Price: $68.00
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MBA Research Item #: LAP-IM-281 -

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. What's the Source? (Obtaining Marketing-Research Data) will teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-IM-282, What’s the Problem? (Marketing Research Problems) (Download) IM:282, LAP-IM-013, Information Management
Price: $68.00
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MBA Research Item #: LAP-IM-282 -

Market research data definitely help businesses solve problems. But before businesses can collect these data, they must first identify the actual problem they are trying to solve. Use this LAP to help your students understand how businesses identify the root causes of problems so effective research objectives can be developed.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

LAP-IM-284, Better by Design (Marketing Research Designs) (Download) IM:284, LAP-IM-014
Price: $68.00
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MBA Research Item #: LAP-IM-284 -

Marketing researchers create their designs with the end goal in mind. Better by Design (Marketing Research Designs) will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting specific marketing research examples to increase student understanding. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

LAP-IM-285, Take Your Pick (Nature of Sampling Plans) (Download) IM:285, LAP-IM-016, Information Management, Marketing
Price: $68.00
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MBA Research Item #: LAP-IM-285 -

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. Use this LAP to teach your students why and when marketers use sampling, and help them discover different types of sampling designs. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

LAP-IM-289, Hunting and Gathering (Data Collection Methods) (Download) IM:289, Information Management, Marketing, Research, LAP-IM-017
Price: $68.00
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MBA Research Item #: LAP-IM-289 -

Marketing researchers need data about how customers think and feel as well as hard numbers and statistics. This LAP outlines the various data collection methods that marketers use—what they are, how they work, and their advantages and disadvantages. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about data...