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While technology and global economics continue to shape the job market, one thing never changes: work doesn’t come to you—you’ve got to get out there and find it! This four-part series helps viewers make the journey to fulfilling employment, keeping in mind the many challenges and learning experiences that can crop up along the way. From the earliest phase of researching opportunities to the excitement of beginning a new position, the job search process is presented in an accessible,...

Once you have identified a job that’s right for you, how do you communicate to a prospective employer that you’re the perfect choice—without being able to introduce yourself in person? This video uses case studies and advice from career counseling experts as it explains the ins and outs of the job application process. Profiling two different contenders who are applying for their dream jobs, the program takes viewers through the often detailed and laborious steps of preparing a CV or resume,...

Facing a job interview can be a nerve-wracking experience, but there are clear steps to take that will alleviate stress and offer a leg up against the competition. Good preparation—such as organizing all pertinent written material, conducting mock interviews, envisioning a range of possible settings and scenarios, and developing smart questions to ask—can pave the way to an effective job interview. This program explores those actions and more, helping viewers to keep in mind clear goals and...

It’s no surprise that finding the right job—one that best matches an applicant’s skills, interests, and goals—requires smart research. But where and how should your research get underway? What are the best methods for maximizing the power of online resources? At what point should you set aside Web sites and social media and get involved in face-to-face discussions? This video offers answers, shedding light on job search engines and other Internet venues that can help identify areas of growth...

Having found and won your dream job, how do you get off on the right foot? This program highlights the importance of making a good impression and maintaining professional standards from day one of employment. Viewers learn about good preparation, common orientation processes, clear presentation and communication, understanding workplace culture, getting along with fellow employees, building relationships, and being aware of health and safety concerns. Featuring expert interviews and realistic...

Business ownership is never easy, but it’s even harder if you choose the wrong business structure. This LAP teaches your students the pros and cons of ownership structures like sole proprietorships, partnerships, corporations, and hybrids. But that’s not all. It also teaches them about franchising, multi-level marketing, licensing, and joint ventures, too. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

When selecting a form of business ownership, there are many options from which to choose, including sole proprietorships, partnerships, corporations, or hybrids. Choosing a legal form of business ownership depends on individual needs and goals. Teach your students to weigh the pros and cons of each structure and make the right choice! LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

There are many legal issues that affect the marketing of sports and events. Cover Your Bases (Legal Issues in Sport/Event Marketing) will teach your students some of the unique antitrust exemptions that apply to sports. This LAP also highlights the importance of risk management and contract law. Examples, videos, activities, and much more help students become aware of the legal issues surrounding sport/event marketing. LAPs are comprehensive instructional packages that include all elements of...

Laying Down the Law introduces students to the basics of laws and regulations, including types of law, levels of laws, and the important functions of law, namely maintaining order, resolving disputes, and enacting social change. It also teaches students where laws and regulations come from, what they do, and which ones are especially relevant and important to young people today. Equally important—or perhaps more so—students learn how to follow laws in their daily lives, to interact with law...

When channels of distribution flow smoothly, both customers and businesses reap benefits. This LAP covers what it takes for channels to run efficiently, the activities that occur in channels of distribution, how channel members add value, and the tasks required to manage channels effectively. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about...

Channels of distribution save time and money, and they allow us to enjoy a variety of products from around the world. Help your students discover more about these channels—who participates in them, how they work, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about channels of distribution, a (So What?) discussion...

Active listening is an essential skill used to learn, understand, and communicate. This LAP, Listen Up! (Demonstrating Active Listening Skills), will teach your students how active listening can help them build better relationships, understand others, and succeed in school. Help them discover how to eliminate the distractions that can get in the way of effective listening. This instructional module includes assessments, video links, and activities to develop active listening skills. LAPs are...

Well Said! (Making Oral Presentations) explains how developing effective oral presentation skills can help students achieve more in the classroom, during competitive events, and in their future careers. In this LAP, students also learn the characteristics of effective presentations and detailed steps for making their oral presentations a success. This LAP includes engaging videos, tips, and activities to help your students become skilled presenters. LAPs are comprehensive instructional...

Successful businesses make customer service a priority. Teach your students about positive customer relations and how they can help their businesses achieve them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about customer relations, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for...

Do customers always deserve the very best? Successful businesses reach their goals by understanding the importance of a customer-service mindset. Teach your students how they can cultivate and demonstrate this beneficial attitude. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about customer-service mindset, a (So What?) discussion of why it's...

Delivering a company’s brand promise requires focus and support from every employee. Teach your students about the power of brand promise and how they can help their businesses succeed in keeping it. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about identifying brand promise, a (So What?) discussion of why it's important to learn, and a...

Every salesperson will encounter a difficult customer at one time or another. They come in a variety of types, ranging from argumentative to impatient to dishonest. This LAP covers the entire range of difficult customer types and provides effective guidelines for dealing with each appropriately. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information...

Every business faces complaints from customers. It isn’t fun, but handling them correctly can benefit everyone involved. This LAP covers the reasons that customers complain as well as what employees should do to ensure positive outcomes. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about handling customer complaints, a (So What?) discussion...

Customer relationship management is more than just a type of software! It helps businesses identify valuable clients and tailor marketing strategies to generate more revenue and increase customer loyalty. Teach your students how businesses combine tech, strategies, processes, and people to develop and manage long-term relationships with customers. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Customer trust can make the difference between business success and failure. Teach your students about the importance of ethics in customer relationship management—why customer trust is important, how businesses can build it, and why it’s crucial to protect customers’ personal information. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Just how much does our economy produce? How does it compare to other countries? How can we understand the health of economies across the world? Gross domestic product is a comprehensive measure of an economy’s output. Use this LAP to teach your students all about gross domestic product, how to calculate and use it, and its advantages and flaws for governments and businesses. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Owning your own business is risky, but if you do it right, you’ll receive something for your efforts: profit, which is your reward for taking the risk involved in investing in a business. The financial gains realized from profit provide business owners with a real incentive to build successful businesses. Use Risk Rewarded to teach your students about types of profit, the benefits received from profit, the external and internal factors that affect profit, as well as ways to gain more profit....

Your students take risks all the time, but do they realize how to translate their everyday risk experiences into the business world? If not, Lose, Win, or Draw can show them how! Use this LAP to teach your students the types of risk that businesses face, as well as how to handle them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Do your students know where their stuff comes from? Chances are, their favorite products have traveled a great distance to get to them. In this LAP, students will discover the impact of globalization – both on their everyday lives and on the buying and selling of goods across the world. They will learn why countries engage in global trade, the economic benefits of global trade, and the many barriers to trade. In the Gray Zone, students will examine the ethicality of sweat-shop labor, an...

Before the Industrial Revolution, many workers labored for low wages in poor working conditions without benefits. But when workers joined together to demand better treatment, organized labor took shape—changing the business world forever. Teach your students what labor unions are, how they negotiate with employers, and what effects they have on employees and businesses. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

For the last 40 years, the Rolling Stones have been telling us that you can’t always get what you want. How right they are. Every consumer, business, and society has unlimited, competing wants, but they all have limited resources. Sure, it’s human nature. But it’s also economics—the process of deciding how to get the greatest satisfaction from the least amount of resources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP...

How does specialization of natural resources, capital goods, and human resources affect businesses and employees? Teach your students the advantages and disadvantages of specialization, how job scope and depth tie in, and how to combat the downside of division of labor. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about specialization and...

Competition isn’t just for sports teams—it’s also essential in the business world. This LAP explains how businesses compete directly and indirectly, how price and nonprice competition work, and the different types of market structure. It also explains why competition is so beneficial for businesses, customers, and society. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission)...

Boom or Bust explores the business cycle—a wild, never-ending rollercoaster ride with thrilling ups and scary downturns. Help your students understand the ongoing cycle of economic expansions, peaks, contractions, and troughs that our economy experiences, as well as internal and external factors causing these highs and lows. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Everyone has wants, but how do those wants affect the economy? Most consumers don’t have the money to buy everything that they want, and the decisions consumers make determine what goods and services are produced! This LAP explains why decision making is so important, the difference between economic and noneconomic wants, the characteristics of goods and services, and how to classify economic goods. LAPs are comprehensive instructional packages that include all elements of a performance-oriente...

Your students might think they understand supply and demand, but do they know about buyer’s and seller’s markets, achieving equilibrium, and elastic and inelastic demand? It’s the Law will teach them all these concepts and more! They’ll learn all about how supply and demand work together and affect every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that...

Can your students explain why they pay what they do for products and services? Or how supply and demand influence prices? Most likely, they haven’t given the concept of price much thought. This LAP helps your students learn why prices are important; the functions of prices; how prices are determined; and how consumers, businesses, and resource owners use prices to make economic decisions every day. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

Businesses have a lot to do with utility—they can create it, and they can enhance it. That’s why it’s so important for your students to learn what utility is and how businesses influence it. Teach them with Use It! This LAP explains the four types of utility, as well as what businesses can do to give their products more utility. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Economic resources (factors of production) enable businesses to produce the goods and services that consumers want. Regardless of product or size, a significant consideration affecting a business’ success is its ability to choose and use the best combination of natural resources, human resources, and capital goods. Use this LAP to help your students learn about the different types of resources and their limitations, how to respond to limited resources, and why economic resources are important...

Do your students know the characteristics that make up the private enterprise system? Do they even know what private enterprise is? With People Power, you can help students learn the benefits and disadvantages of the private enterprise system, as well as the effects it has on the people who live in it. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

Businesses don’t operate without rules—and those rules come from government. This LAP shows why government’s role in business has changed and expanded over the years and how government intervenes in business. It also explains the purposes of government involvement, which include providing public goods, improving public welfare, stabilizing the economy, and more. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a...

What do your students know about the four basic economic systems—traditional, communist command, socialist command, and market? Use this LAP to help your students learn the pros and cons of each system, as well as how each type of economy answers the three basic economic questions. Present-day examples illustrate how different economic systems decide what will be produced, how the products will be produced, and how the products will be allocated. LAPs are comprehensive instructional packages...

Productivity involves working hard and keeping busy, but there’s more to it than that. What can businesses and individuals do to improve productivity? And what will get in the way of productivity? Help your students learn the answers to these questions, as well as the ways that productivity affects businesses, workers, consumers, society, and the economy with Make the Most of It. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Shouldn’t more employees always lead to more productivity? Not necessarily! This LAP shows how the law of diminishing returns works for all businesses, from factories to farms. It also explains the production function, the stages of production, and how businesses can use marginal revenue and marginal cost to maximize their profits. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

To be successful in international trade, businesses must pay attention to all aspects of culture, both organizational and global. On Top of the World (Impact of Culture on Global Trade) will help you teach your students about the cultural differences and social issues that affect business, as well as practical ways that businesses can address these differences to keep things flowing smoothly. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

How do businesses benefit their product users, their communities, their employees, and themselves? This LAP shows how businesses fulfill their social responsibilities. It also explains the three broad categories of business and illustrates how some real businesses do their part to contribute to public interests. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that...

Just as the human body needs to accomplish certain activities to live and maintain health, companies need to engage in primary business activities to survive – and thrive. In this LAP, students will discover the core business activities of financial analysis, human resources management, information management, marketing, operations, and strategic management. Students will also learn about the interdependence of these activities as well as how they shift and adapt during changing circumstances....

Individuals aren’t the only ones who are responsible for paying taxes—businesses pay them, too! Teach your students why businesses pay taxes, what types of taxes they pay, and where their tax dollars go. This LAP also covers different tax structures, business deductions, and the role of the IRS. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

The effects of unemployment are felt by individuals, families, communities, and the nation as a whole. Teach your students about the types, causes, and costs of unemployment. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the impact of unemployment rates, a (So What?) discussion of why it's important to learn,...

Inflation doesn’t just affect businesses–it affects consumers, too. In this LAP, students will discover the impact of inflation both on the economy and in their own lives. They will explore the pros and cons of inflation levels, and learn how governments attempt to control inflation rates. In the activities, students will delve into inflation rates over time, learning how inflation has impacted the prices of common products and services throughout the years. LAPs (Learning Activity...

Nearly every day, huge amounts of currency are traded all over the world. The foreign exchange market depends on exchange rates to operate. In this LAP, students will learn more about these rates—what they are, what they mean, who uses them, and how they’re determined. In the activities, students will explore factors affecting current exchange rates using the Internet. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Well-planned organizational design is crucial to the success of any business. In this LAP, students will discover the importance of structure within an organization by studying the many types of organizational design used by successful companies today. In the Gray Zone, students will evaluate a situation in which a manager abuses his/her authority within an organization’s hierarchy. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

Globalization has a great impact on the way we live. This “shrinking of the world” has an effect on everything and everyone. Teach your students about the influence of the global environment on modern businesses and ways that people can do business in other countries. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the global business...