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A vast number of trends and conditions shape the choices made by tourists, no matter where they hail from, and with the right analytical methods those factors can be turned into useful data. This program examines what many in the hospitality and tourism industry call the “global forces taxonomy,” which can be thought of as a hierarchy or a stratified array of factors affecting international tourism. Categories are organized into three layers: the outer layer (geographical, environmental, and...

In this program professionals from Australia’s SKYCITY Darwin share the secrets of successfully running an international five-star hotel. Viewers learn that good service starts at the point of first contact, with open body language, active engagement, and effective handling of complaints—and that giving employees both responsibility and praise leads to customer satisfaction. The video also visits the hotel’s kitchen to discover ways to meet customer expectations while keeping chefs and support...

In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process and get your new franchise off the ground. If you’re thinking of buying a franchise, you’ll...

It’s one of the world’s fastest-growing industries, but like any business, tourism is evolving. More and more travelers are looking for experiences that go beyond the typical cruise or hotel stay—and with the emergence of niche tourism comes an increasing need for anyone in the hospitality trade to understand how it is expanding and what forms of specialization are involved. This program explores a range of niche markets, including volunteer tourism, health and medical tourism, gastronomic...

Launch an All-Out Marketing AttackBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse...

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success...

High School of Business™ Brochure - Student Version. Use this tri-fold brochure as a tool for explaining the High School of Business™ program to students. It includes an overview of the program, course descriptions, and benefits of being in the program. Available in packages of 50. Note: Ohio orders will get the Ohio specific version of this brochure. Note: These brochures are designed to be used by schools currently participating in the High School of Business™ program. For more information...

“Anyone who has to work should read How to Work for an Idiot.”—USA Today“Dr. John’s How to Work for an Idiot is very funny stuff, with some stinging jabs in there.”—Neil Cavuto, Fox News“...an irreverent and realistic look at what people must deal with every day at work.”—CNNfnWas it a typo when the CEO mandated that the organization “institutionalize incompetents”? If not, how did the company wind up institutionalizing incompetence instead? How to Work for an Idiot is still the confessions of...

Program Highlights Steve Jobs’ plan for Apple in 1997: hatchet job or strategy? Why financial performance goals are not strategy. Creating proximate goals and “riding the wave” of change. Bad strategy is long on goals and vision and short on presenting a coherent set of actions for actually solving the fundamental problems facing an organization. Good strategy, on the other hand, flows from an honest diagnosis of your most critical challenge coupled with an action plan for specific objectives...

On the Internet, it’s incredibly easy, and fast, to research a topic with a few simple keystrokes. But it’s also incredibly easy to end up with unreliable and non-credible information that makes your research efforts fruitless. With an overwhelming abundance of options after doing an Internet search, how can you tell which results are reliable? In this video, viewers will learn strategies for narrowing down results and honing in on credible sources of information online. Experts such as...

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

While technology and global economics continue to shape the job market, one thing never changes: work doesn’t come to you—you’ve got to get out there and find it! This four-part series helps viewers make the journey to fulfilling employment, keeping in mind the many challenges and learning experiences that can crop up along the way. From the earliest phase of researching opportunities to the excitement of beginning a new position, the job search process is presented in an accessible,...

Once you have identified a job that’s right for you, how do you communicate to a prospective employer that you’re the perfect choice—without being able to introduce yourself in person? This video uses case studies and advice from career counseling experts as it explains the ins and outs of the job application process. Profiling two different contenders who are applying for their dream jobs, the program takes viewers through the often detailed and laborious steps of preparing a CV or resume,...

Facing a job interview can be a nerve-wracking experience, but there are clear steps to take that will alleviate stress and offer a leg up against the competition. Good preparation—such as organizing all pertinent written material, conducting mock interviews, envisioning a range of possible settings and scenarios, and developing smart questions to ask—can pave the way to an effective job interview. This program explores those actions and more, helping viewers to keep in mind clear goals and...

It’s no surprise that finding the right job—one that best matches an applicant’s skills, interests, and goals—requires smart research. But where and how should your research get underway? What are the best methods for maximizing the power of online resources? At what point should you set aside Web sites and social media and get involved in face-to-face discussions? This video offers answers, shedding light on job search engines and other Internet venues that can help identify areas of growth...

Having found and won your dream job, how do you get off on the right foot? This program highlights the importance of making a good impression and maintaining professional standards from day one of employment. Viewers learn about good preparation, common orientation processes, clear presentation and communication, understanding workplace culture, getting along with fellow employees, building relationships, and being aware of health and safety concerns. Featuring expert interviews and realistic...

Cover letters that get noticed, get read, and get the interview!In the newest edition of his classic cover letter guide, job search expert Martin Yate shows you how to dramatically increase your chance of landing an interview. The key, as Yate explains, is to use language drawn from the job posting itself, words that will send your application to the top of database searches. In this completely updated guide, you'll find numerous sample cover letters, along with Yate's tried and proven methods...

Land the job you want!The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd.Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get...

Expert advice on building a resume to get the job you want!Your resume is the most important financial document you'll ever create. When it works, so do you. Drawing on more than thirty years of experience, bestselling author Martin Yate shows you how to write a dynamic, effective resume that:Stands out in a resume databaseBuilds a strong personal brand employers will want on their teamPasses recruiters' six-second scan testSpeaks to exactly what employers are looking forThe new edition of...

Completely updated with new material, this bestselling job search guide can help you keep up with changes in the job market—from updating the language of your resume to using social media networking to make professional connections that are essential in finding new employment opportunities.For more than thirty years, Martin Yate’s Knock ’em Dead series has helped millions of people succeed in their job search and has continued to be one of the most powerful in the field, constantly meeting the...

Business ownership is never easy, but it’s even harder if you choose the wrong business structure. This LAP teaches your students the pros and cons of ownership structures like sole proprietorships, partnerships, corporations, and hybrids. But that’s not all. It also teaches them about franchising, multi-level marketing, licensing, and joint ventures, too. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

When selecting a form of business ownership, there are many options from which to choose, including sole proprietorships, partnerships, corporations, or hybrids. Choosing a legal form of business ownership depends on individual needs and goals. Teach your students to weigh the pros and cons of each structure and make the right choice! LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

There are many legal issues that affect the marketing of sports and events. Cover Your Bases (Legal Issues in Sport/Event Marketing) will teach your students some of the unique antitrust exemptions that apply to sports. This LAP also highlights the importance of risk management and contract law. Examples, videos, activities, and much more help students become aware of the legal issues surrounding sport/event marketing. LAPs are comprehensive instructional packages that include all elements of...

Laying Down the Law introduces students to the basics of laws and regulations, including types of law, levels of laws, and the important functions of law, namely maintaining order, resolving disputes, and enacting social change. It also teaches students where laws and regulations come from, what they do, and which ones are especially relevant and important to young people today. Equally important—or perhaps more so—students learn how to follow laws in their daily lives, to interact with law...

When channels of distribution flow smoothly, both customers and businesses reap benefits. This LAP covers what it takes for channels to run efficiently, the activities that occur in channels of distribution, how channel members add value, and the tasks required to manage channels effectively. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about...

Channels of distribution save time and money, and they allow us to enjoy a variety of products from around the world. Help your students discover more about these channels—who participates in them, how they work, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about channels of distribution, a (So What?) discussion...

Active listening is an essential skill used to learn, understand, and communicate. This LAP, Listen Up! (Demonstrating Active Listening Skills), will teach your students how active listening can help them build better relationships, understand others, and succeed in school. Help them discover how to eliminate the distractions that can get in the way of effective listening. This instructional module includes assessments, video links, and activities to develop active listening skills.LAPs are...

Well Said! (Making Oral Presentations) explains how developing effective oral presentation skills can help students achieve more in the classroom, during competitive events, and in their future careers. In this LAP, students also learn the characteristics of effective presentations and detailed steps for making their oral presentations a success. This LAP includes engaging videos, tips, and activities to help your students become skilled presenters.LAPs are comprehensive instructional packages...

Excellent customer service results in more than just “satisfied” customers. It goes to the next level—exceeding their needs and expectations! Help your students understand what positive customer relations are and how they can help their businesses to achieve them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about customer relations, a (So...

Do customers always deserve the very best? Successful businesses reach their goals by understanding the importance of a customer-service mindset. Teach your students how they can cultivate and demonstrate this beneficial attitude. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about customer-service mindset, a (So What?) discussion of why it's...

Delivering a company’s brand promise requires focus and support from every employee. Teach your students about the power of brand promise and how they can help their businesses succeed in keeping it. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about identifying brand promise, a (So What?) discussion of why it's important to learn, and a...

Every salesperson will encounter a difficult customer at one time or another. They come in a variety of types, ranging from argumentative to impatient to dishonest. This LAP covers the entire range of difficult customer types and provides effective guidelines for dealing with each appropriately. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information...

Every business faces complaints from customers. It isn’t fun, but handling them correctly can benefit everyone involved. This LAP covers the reasons that customers complain as well as what employees should do to ensure positive outcomes. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about handling customer complaints, a (So What?) discussion...

Customer relationship management is more than just a type of software! It helps businesses identify valuable clients and tailor marketing strategies to generate more revenue and increase customer loyalty. Teach your students how businesses combine tech, strategies, processes, and people to develop and manage long-term relationships with customers. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Customer trust can make the difference between business success and failure. Teach your students about the importance of ethics in customer relationship management—why customer trust is important, how businesses can build it, and why it’s crucial to protect customers’ personal information.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Just how much does our economy produce? How does it compare to other countries? How can we understand the health of economies across the world? Gross domestic product is a comprehensive measure of an economy’s output. Use this LAP to teach your students all about gross domestic product, how to calculate and use it, and its advantages and flaws for governments and businesses. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Owning your own business is risky, but if you do it right, you’ll receive something for your efforts: profit, which is your reward for taking the risk involved in investing in a business. The financial gains realized from profit provide business owners with a real incentive to build successful businesses. Use Risk Rewarded to teach your students about types of profit, the benefits received from profit, the external and internal factors that affect profit, as well as ways to gain more profit....

Your students take risks all the time, but do they realize how to translate their everyday risk experiences into the business world? If not, Lose, Win, or Draw can show them how! Use this LAP to teach your students the types of risk that businesses face, as well as how to handle them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Do your students know where their stuff comes from? Chances are, their favorite products have traveled a great distance to get to them. In this LAP, students will discover the impact of globalization – both on their everyday lives and on the buying and selling of goods across the world. They will learn why countries engage in global trade, the economic benefits of global trade, and the many barriers to trade. In the Gray Zone, students will examine the ethicality of sweat-shop labor, an...

Before the Industrial Revolution, many workers labored for low wages in poor working conditions without benefits. But when workers joined together to demand better treatment, organized labor took shape—changing the business world forever. Teach your students what labor unions are, how they negotiate with employers, and what effects they have on employees and businesses. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

For the last 40 years, the Rolling Stones have been telling us that you can’t always get what you want. How right they are. Every consumer, business, and society has unlimited, competing wants, but they all have limited resources. Sure, it’s human nature. But it’s also economics—the process of deciding how to get the greatest satisfaction from the least amount of resources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP...

How does specialization of natural resources, capital goods, and human resources affect businesses and employees? Teach your students the advantages and disadvantages of specialization, how job scope and depth tie in, and how to combat the downside of division of labor. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about specialization and...

Competition isn’t just for sports teams—it’s also essential in the business world. This LAP explains how businesses compete directly and indirectly, how price and nonprice competition work, and the different types of market structure. It also explains why competition is so beneficial for businesses, customers, and society. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission)...

Boom or Bust explores the business cycle—a wild, never-ending rollercoaster ride with thrilling ups and scary downturns. Help your students understand the ongoing cycle of economic expansions, peaks, contractions, and troughs that our economy experiences, as well as internal and external factors causing these highs and lows. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Everyone has wants, but how do those wants affect the economy? Most consumers don’t have the money to buy everything that they want, and the decisions consumers make determine what goods and services are produced! This LAP explains why decision making is so important, the difference between economic and noneconomic wants, the characteristics of goods and services, and how to classify economic goods. LAPs are comprehensive instructional packages that include all elements of a performance-oriente...

Your students might think they understand supply and demand, but do they know about buyer’s and seller’s markets, achieving equilibrium, and elastic and inelastic demand? It’s the Law will teach them all these concepts and more! They’ll learn all about how supply and demand work together and affect every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that...

Can your students explain why they pay what they do for products and services? Or how supply and demand influence prices? Most likely, they haven’t given the concept of price much thought. This LAP helps your students learn why prices are important; the functions of prices; how prices are determined; and how consumers, businesses, and resource owners use prices to make economic decisions every day. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

Businesses have a lot to do with utility—they can create it, and they can enhance it. That’s why it’s so important for your students to learn what utility is and how businesses influence it. Teach them with Use It! This LAP explains the four types of utility, as well as what businesses can do to give their products more utility. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...